MR. PEANUT Passes Away at 104 Years Old, Sacrificing Himself to Save Friends Matt Walsh & Wesley Snipes in New Super Bowl Pre...
23 January 2020 - 2:43AM
Business Wire
Fans can tune into the beloved legume’s funeral
during the third quarter of the Super Bowl to celebrate his
life
Today, PLANTERS, one of America’s biggest snacking brands,
revealed its Super Bowl pre-game ad showing just how far MR. PEANUT
will go to save his friends Matt Walsh and Wesley Snipes from
impending doom.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200122005567/en/
Wesley Snipes, MR. PEANUT and Matt Walsh
star in PLANTERS nutty Super Bowl pre-game ad. (Photo: Business
Wire)
Whereas last year MR. PEANUT saved friends from snacking
disappointment, this year he’s saving lives. The newly released
pre-game ad shows MR. PEANUT, Matt Walsh and Wesley Snipes are on a
nutty adventure in the NUTmobile when MR. PEANUT is forced to
swerve, causing the vehicle to spin out of control. The trio jumps
out of the NUTmobile, clinging to a tree branch, as the vehicle
crashes down into a deep canyon below. They momentarily find safety
until their combined weight begins to break the branch. In the
ultimate act of friendship, MR. PEANUT lets go and sacrifices
himself to save his friends from impending doom.
Fans can witness the epic series of events and MR. PEANUT’s
ultimate sacrifice here. The ad will air before the big game kicks
off during the pregame show. The brand’s official Super Bowl
commercial will air in the third quarter of the game and broadcast
MR. PEANUT’s funeral, so the world can mourn the loss of the
beloved legume together.
“It’s with heavy hearts that we confirm MR. PEANUT has passed
away at 104 years old,” said Samantha Hess, PLANTERS Brand Manager
at Kraft Heinz. “He will be remembered as the legume who always
brought people together for nutty adventures and a good time. We
encourage fans to tune in to MR. PEANUT’s funeral during the third
quarter of the Super Bowl to celebrate his life.”
“MR. PEANUT was more than just a friend – he was a hero. His
passing has shook me to my core,” said Matt Walsh. “I’ll do my best
to honor his legacy and be there for my friends like he was always
there for me even until our last wild ride together. I’ll pay my
last respects during his funeral on Super Bowl Sunday. I encourage
our entire nation to do the same.”
In addition to mourning MR. PEANUT during his funeral, fans have
several ways to celebrate his life, including:
- Fans who spot the NUTmobile leading up to and on game day will
receive a commemorative pin celebrating MR. PEANUT’s life.
- MR. PEANUT enthusiasts can show their family and friends how
much the legume meant to them by sharing the black crying monocle
and their favorite memory on social using #RIPeanut.
- From January 24 - 27, fans can win commemorative packaging that
takes inspiration from all the phases of MR. PEANUT and his classy
style as it evolved through the years while supplies last*.
The ad was produced by VaynerMedia and features Cutting Crew’s
“(I Just) Died in Your Arms” in the background to accompany the
crews nutty adventure.
For more information, fans can follow along on the MR. PEANUT
Twitter page.
*NoPurNec.18+VoidWhereProhib.Rules.
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200122005567/en/
Lynne Galia Kraft Heinz 847-646-4396
lynne.galia@kraftheinz.com
Taylor Higgins ICF Next 312-577-1773
taylor.higgins@icfnext.com
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