Bagel Bites, the ultimate mash-up of pizza and a bagel that
everyone can agree on, and the Gaming Community Network
(“
GCN”), a GameSquare Esports Inc. company (CSE:
GSQ; FRA: 29Q1) (“
GameSquare” or the
“
Company”), have teamed up to launch “Unexpected
Combinations”.
Bagel Bites will host a month-long gaming and esports relay race
matchup between participants chosen from social platforms including
Instagram, Twitter, and TikTok. With e-sports and the rise of
professional streamers, the business of video games is sometimes
outshining the fun; Bagel Bites and GCN are teaming up to create a
first of its kind esports relay race, where popular gamers compete
alongside some lucky tweens in a series of events both in game and
IRL. And best of all, mom and dad get to play, too!
“Unexpected Combinations” launches on October 20 and will
culminate in a multi-day showdown between Team Pizza, led by FaZe
H1ghSky1, and Team Bagel’s captain, who will be announced next
week. The event will be live streamed at YouTube/BagelBites on
November 8th, 10th, and 12th.
“Bagel Bites believes that when two unexpected things collide,
they occasionally create something incredible like pizza on a
bagel. We’re excited about the unexpected mashup of Bagel Bites and
the world of gaming and look forward to fueling fun and healthy
competition across some of the biggest gaming titles.” said Brion
Wood, brand manager at Kraft Heinz. “Bagel Bites is thrilled to
partner with FaZe H1ghSky1, GCN, and GameSquare to offer gamers an
innovative and fun event for the whole family to satisfy their
competitive hunger.”
“Bagel Bites is doing something special in gaming and esports by
bringing together healthy competition that authentically fits with
their outstanding brand image,” added Justin Kenna, CEO of
GamesSquare Esports. “Players will compete in great titles and have
the chance to take home fantastic prizes. Gaming and esports is a
new form of entertainment and forward-thinking brands like Bagel
Bites are investing in the opportunity to connect with a deeply
loyal audience that expects authenticity from their favorite
products. This is a meaningful opportunity for GCN and we are proud
to work with Bagel Bites.”
Team Pizza and Team Bagel will battle it out in six gaming
titles including Among Us, Fortnite, NBA 2K22, Rocket League,
Overcooked and Minecraft. Players on each team will showcase their
formidable gaming skills and will compete in three different “Bagel
Bites” inspired rule-bending games called Bagel Board, Bagel
Builder and the Catapult Challenge.
For a chance to represent either Team Bagel or Team Pizza,
potential participants must create an original gaming related video
featuring Bagel Bites with a parent or guardian and post on social
platforms including Instagram, Twitter, or TikTok. Entries must tag
a parent or guardian and use the hashtags #bagelbites and #contest.
Submissions will be accepted starting October 20th through November
3rd.
The winning team will take home the boss prize of a Bagel Bites
branded PS5 console, gaming chair and headphones. Livestream
viewers will have numerous opportunities to win limited edition
Bagel Bites branded prizes including PS5 consoles, gaming chairs,
clothing, throw blankets, and wall clocks.
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by
visiting www.kraftheinzcompany.com or following us on
LinkedIn and Twitter.
About GameSquare Esports
GameSquare Esports Inc. is an international gaming and esports
company headquartered in Toronto, Canada. The Company is seeking to
acquire additional assets and entities serving the gaming and
esports markets and, more broadly, in sports and entertainment.
GameSquare owns a portfolio of companies including Code Red Esports
Ltd., an esports talent agency serving the UK, Reciprocity Corp.
(“Reciprocity”), which provides the Company access
to Asia, Latin America and North America, NextGen Tech, LLC (dba as
Complexity Gaming), a leading esports organization operating in the
United States, andSwingman LLC (dba Cut+Sew and Zoned), a gaming
and lifestyle marketing agency based in Los Angeles, USA.
Reciprocity’s gaming and esports assets include: a CrossFire
franchise in China that it owns with its partner LGD Gaming, a 40%
interest in a League of Legends team that competes in Latin
America, and its wholly owned subsidiary corporation, GCN, a
digital media company focusing on the gaming and esports audience
based in Los Angeles, USA.
About Gaming Community Network
GCN is the only independent media group completely dedicated to
gaming and esports across community sites, content producers,
influencers and tournament/event operators. Bridging the gap
between traditional media and gaming with a “Gamer First” promise,
GCN’s aggregated & integrated proprietary media network reaches
65M+ MAUs in the US and 115M+ MAUs globally, driving scale for
premium content designed to provoke and share conversations. GCN
builds bespoke strategy solutions from content creation to
full-scale tournaments for any endpoint be it social, broadcast TV
or live stream. GCN collaborates with its partners to deliver
memorable experiences for gamers and brands. Learn more at GCN.gg
or follow on LinkedIn:
www.linkedin.com/company/GamingCommunityNetwork/
Investor Relations
For further information, please contact Nikhil Thadani, Investor
Relations for GameSquare Esports Inc.:
Nikhil ThadaniEmail: IR@gamesquare.comPhone: (647) 670-2500
Media and Press
DKC Esports for GCNEmail: GCN@dkcnews.com
Forward-Looking Information
This news release contains "forward-looking information" and
"forward-looking statements" (collectively, "forward-looking
statements") within the meaning of the applicable Canadian
securities legislation. All statements, other than statements of
historical fact, are forward-looking statements and are based on
expectations, estimates and projections as at the date of this news
release. Any statement that involves discussions with respect to
predictions, expectations, beliefs, plans, projections, objectives,
assumptions, future events or performance (often but not always
using phrases such as "expects", or "does not expect", "is
expected", "anticipates" or "does not anticipate", "plans",
"budget", "scheduled", "forecasts", "estimates", "believes" or
"intends" or variations of such words and phrases or stating that
certain actions, events or results "may" or "could", "would",
"might" or "will" be taken to occur or be achieved) are not
statements of historical fact and may be forward-looking
statements. In this news release, forward-looking statements
relate, among other things, to the business and operations of the
Company and its subsidiaries. Forward-looking statements are
necessarily based upon a number of estimates and assumptions that,
while considered reasonable, are subject to known and unknown
risks, uncertainties, and other factors which may cause the actual
results and future events to differ materially from those expressed
or implied by such forward-looking statements. Such factors
include, but are not limited to: general business, economic,
competitive, political and social uncertainties. There can be no
assurance that such statements will prove to be accurate, as actual
results and future events could differ materially from those
anticipated in such statements. Accordingly, readers should not
place undue reliance on the forward-looking statements and
information contained in this news release. GameSquare assumes no
obligation to update the forward-looking statements of beliefs,
opinions, projections, or other factors, should they change, except
as required by law.
Neither the Canadian Securities Exchange (“CSE”) nor its Market
Regulator (as that term is defined in the policies of the CSE)
accepts responsibility for the adequacy or accuracy of this
release.
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