AUSTIN, Texas, July 27, 2021 /PRNewswire/ -- Lamar
Advertising, one of the largest out-of-home (OOH) advertising
companies in the world, and Grocery TV, a digital out-of-home
(DOOH) advertising company in grocery retail, have partnered to
package their premium inventories, so that advertisers can activate
simultaneously in grocery stores and large-format billboards
through a singular PMP (Private Marketplace) deal. The goal of the
partnership is to make it easy for brands to reach audiences
throughout their daily routines, such as on their drive to work or
while they're running errands in stores, in major DMAs including
Los Angeles, Phoenix, and Dallas-Fort Worth.
"We see the partnership with Grocery TV as an opportunity to
combine important touch points along the consumer journey," stated
Lamar's Vice President of Digital
Growth, Ian Dallimore. "By running
campaigns on our digital billboards along with nearby Grocery TV
displays, advertisers can make meaningful connections and build
brand credibility."
Grocery TV saw a 170% and 219% increase in grocery store foot
traffic over Memorial Day and the 4th of July, respectively,
compared to the pre-vaccine average. A recent survey from
Lamar revealed that Americans are
also back on the roads, and 83% of consumers say they're
noticing out of home ads while driving.
"As the economy opens back up, we think the fall will be a great
opportunity for brands to get in front of consumers, many of whom
are excited about a holiday season that looks a little closer to
how it did before the pandemic," said Nolan
Johnson, Head of Sales at Grocery TV. "Our team looks
forward to working with Lamar to
give advertisers a simpler way to plan campaigns across premium
DOOH inventory."
About Grocery TV
Grocery TV is the largest
digital advertising network in U.S. grocery with over 6,000
locations. With an average dwell time of 4.5 minutes, their
displays measure impressions in real-time using AI technology.
Their vision is to help brands grow by making it easier for them to
reach their target audience in retail verticals such as grocery,
convenience, and home improvement. Please reach out to Raven Garza and Ashley
Nickell (ashley@grocerytv.com) for press inquiries.
About Lamar Advertising Company
Founded in 1902, Lamar Advertising (Nasdaq: LAMR) is one of the
largest outdoor advertising companies in North America, with over 351,000 displays
across the United States and
Canada. Lamar offers advertisers a variety of
billboard, interstate logo, transit and airport advertising
formats, helping both local businesses and national brands reach
broad audiences every day. In addition to its more traditional
out-of-home inventory, Lamar is
proud to offer its customers the largest network of digital
billboards in the United States
with over 3,700 displays. Please feel free to explore our website
www.lamar.com or contact us at hello@lamar.com for additional
information.
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SOURCE Grocery TV