EAST AURORA, N.Y., Jan. 2, 2015 /PRNewswire/ -- Fisher-Price,
Inc., one of the world's leading infant and preschool toy
manufacturers and a subsidiary of Mattel, Inc., today released a
short film entitled Wishes for Baby, marking the official
launch of the Best Possible Start marketing campaign. Directed by
award-winning documentarian Patrick
Creadon, and filmed with real parents around the world on
New Year's Day and the final days of
December 2014, this short film
captures the incredible love and hopes all parents share for their
children during those first moments after their baby is born.
To view the multimedia assets associated with this release,
please click
http://www.multivu.com/players/English/7411351-fisher-price-best-possible-start/
"We hope parents will see themselves in the film and be
encouraged to add their own wish for their child to the worldwide
chain," said Lisa Mancuso, Senior
Vice President of Fisher-Price Global Brand Marketing for the Baby
business. She further commented, "The work of Fisher-Price
has always been to enrich the lives of young families. The
incredible love parents share for their children and the dreams
they hold for them to reach their full potential is universal.
Wishes for Baby is our way to say – 'we're so inspired by
all you do to give your children the best possible start in life' –
and we're here to support you in nurturing your child's
development in the most engaging and playful way!"
Created and produced in the early hours of New Year's Day, this heartwarming short film
captures the first wishes of new parents for their babies all
around the world including: US, Japan, Mexico, Brazil, Kenya, Bangladesh, and Poland. The 90-second
film captures real parents holding their babies for the first time,
showing that the best possible start in life begins with
love.
To view the film, go to http://youtu.be/ai2jv9bU-VY
"The first time you hold your baby, you wish so many things for
them," said Patrick Creadon, father
of three young children. "I did too," he adds. "You're filled with
an incredible desire that they have every opportunity in
life. I was drawn to this project having filmed the births of
my own children and knowing that new life, combined with
self-reflection brought on by a new year, would be a powerful thing
to portray." He continues, "Parents are universally connected by
the same wish for our children, built upon the same foundation of
love. It transcends what we think divides us."
Wishes for Baby is launched with paid media on Facebook,
Twitter and YouTube, followed by a six week social media engagement
campaign across Facebook, Twitter, Instagram and Pinterest to
gather wishes and inspire genuine conversation with parents via
#WishesForBaby. To see the conversation, visit
facebook.com/fisherprice. #WishesForBaby
Well-known author, illustrator, and mother of two, Adele Enersen, will add a special touch to the
engagement campaign by depicting the most popular wish themes from
around the world in charming, artful responses. Each week, new
prompts will encourage more sharing among the community and
responses will be adapted into a growing catalog of beautiful
artistic expressions.
The film was shot by local film crews at ten hospitals in seven
countries and five continents guided by an international creative
team. Filming in Kenya and
Bangladesh was made possible with
the help of Concern Worldwide, a 48-year-old international
humanitarian organization doing what it takes in the world's
poorest countries to assist in the areas of disaster response,
health and nutrition, climate resilience and more, with a
particular focus on women and children.
About Fisher-Price
In 1931, Herman Fisher and Irving
Price embarked on a journey to change the toy industry.
Their goal: creating playthings that inspire a child's development.
More than 80 years later, Fisher-Price remains deeply rooted in the
belief that play is the way children learn best. To this day,
understanding the importance of play in building a child's skills
is the fundamental principle, as the company strives to enrich the
lives of families with young children around the globe. United by
the passion for a child's safe care and development at each age and
stage, the people of Fisher-Price work tirelessly to bring families
the best toys and baby products in the world. Some of the company's
best-known brands include Laugh & Learn®, Little People®, Power
Wheels®, and Imaginext®, and it's also a leading developer of
character-based toys for children's programming such as Thomas
& Friends™, Dora and Friends: Into the City!, and Jake and the
Never Land Pirates. Fisher-Price is a subsidiary of Mattel,
Inc. (NASDAQ: MAT). For more information, visit
www.fisher-price.com (U.S.) and www.fisher-price.ca (Canada) or connect with Fisher-Price on
Instagram, YouTube, Facebook, Twitter or Pinterest.
About Patrick Creadon
Patrick Creadon began his career as one of the
youngest cameramen in the history of PBS, shooting and producing
cinema-verite style stories for the critically acclaimed series
The 90s. In 2006, his directorial debut, Wordplay was
the breakout hit at the Sundance Film Festival. His follow-up film,
I.O.U.S.A., also premiered at Sundance and was shortlisted
for the Academy Awards. Patrick has served on several film festival
juries including Sundance Film Festival, the LA Film Festival, and
the Ashland Film Festival. In
2011, he debuted as a television director on Law & Order:
Special Victims Unit.
About Adele Enersen
Adele Enersen is a mother of two children and an
award-winning advertising copywriter and concept designer. She came
to prominence with her baby blog, Mila's Daydreams, and
later established herself as an international author and
illustrator of children's books with the publication of When My
Baby Dreams.
Contacts:
Fisher-Price
Michelle
Chidoni
310-252-3921
Michelle.chidoni@mattel.com
|
Weber
Shandwick
Dagmara
Grabowski
212-445-8238
dgrabowski@webershandwick.com
|
To view the multimedia assets associated with this release,
please click
http://www.multivu.com/players/English/7411351-fisher-price-best-possible-start/
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/kicking-off-the-best-possible-start-campaign-fisher-price-asks-parents-around-the-world-to-share-a-wish-for-their-childs-future-this-new-year-300015149.html
SOURCE Fisher-Price, Inc.