Barbie and Friends, Hot Wheels Action, and
Mattel Jr. to mark Mattel’s first-ever FAST channels, enhancing
Samsung TV Plus’ Family & Kids offering with content featuring
iconic Mattel brands
Mattel, Inc. (NASDAQ: MAT) has partnered with Samsung to deliver
its first three 24/7 Free Ad Supported Streaming (FAST) channels on
Samsung TV Plus, Samsung’s free TV streaming service. The Barbie
and Friends, Hot Wheels Action, and Mattel Jr.
channels are set to go live later this year and will be free to
access from Samsung Smart TVs, Galaxy Devices and on the Web at
www.samsungtvplus.com. The three new channels from Mattel will
feature content inspired by globally beloved brands such as
American Girl, Barbie, Hot Wheels, Fisher-Price, Masters of the
Universe, Matchbox, classic Monster High, Thomas & Friends, and
more.
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The Barbie and Friends, Hot Wheels
Action, and Mattel Jr. channels are set to go live later this year
and will be free to access from Samsung Smart TVs, Galaxy Devices
and on the Web at www.samsungtvplus.com. (Graphic: Business
Wire)
With the expanding popularity of FAST streaming services such as
Samsung TV Plus, that make premium content available without a
subscription, the channels will mark Mattel’s first expansion into
the growing digital format. The channels will each feature easy to
access, around-the-clock kids programming curated for fans of
Mattel IP to enjoy hours of shows and family entertainment. The
shows will be found on Samsung TV Plus’ dedicated ‘Kids’
destination on the Samsung TV Plus home screen.
"We always aim to engage our fans in new ways with their
favorite Mattel characters and storylines," said Michelle
Mendelovitz, Global Head of Mattel Television Studios. “We are
pleased to partner with Samsung TV Plus to advance Mattel’s content
strategy and provide audiences with a premium viewing
experience."
“With the global appeal of Mattel’s brand portfolio and our
expanding content offering, we are thrilled to partner with Samsung
TV Plus to establish our first-ever FAST channels,” said Jason
Horowitz, SVP, Global Head of Marketing & Media at Mattel. “In
launching these channels, we gain the opportunity to deepen our
relationship with existing Mattel fans and connect with all-new
audiences.”
Mattel’s channel highlights include Barbie and Friends by
Mattel, where viewers can join Barbie and her best doll friends
as fashion, friendship and thrilling adventures take center stage;
Hot Wheels Action by Mattel, featuring heart-pounding races
through the world of Hot Wheels, epic battles with He-Man and
Skeletor, and charming railway adventures with Thomas &
Friends; and Mattel Jr., a child’s passport to a world of
enchantment, education, and endless fun with Kipper the dog, Pingu
the adorable Penguin, and all of Fisher-Price's beloved
characters.
“Mattel choosing to launch its first FAST channels with Samsung
TV Plus is a testament to the service and audiences we have built,”
added Sarah Nelson Uberto, Head of Business Development,
Partnerships at Samsung TV Plus. “Barbie and Friends, Hot Wheels
Action and Mattel Jr. add even more choice to Samsung TV Plus’
stable of family-friendly, brand-safe content we know both viewers
and advertisers will love.”
To learn more about Mattel and Samsung TV Plus, please visit
www.samsungtvplus.com
About Mattel Mattel is a leading global toy and family
entertainment company and owner of one of the most iconic brand
portfolios in the world. We engage consumers and fans through our
franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®,
American Girl®, Thomas & Friends™, UNO®, Masters of the
Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as
well as other popular properties that we own or license in
partnership with global entertainment companies. Our offerings
include toys, content, consumer products, digital and live
experiences. Our products are sold in collaboration with the
world’s leading retail and ecommerce companies. Since its founding
in 1945, Mattel is proud to be a trusted partner in empowering
generations to explore the wonder of childhood and reach their full
potential. Visit us at mattel.com.
About Samsung Electronics Co., Ltd. Samsung inspires the
world and shapes the future with transformative ideas and
technologies. The company is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network
systems, and memory, system LSI, foundry and LED solutions. For the
latest news, please visit the Samsung Newsroom at
news.samsung.com.
About Samsung TV Plus Samsung TV Plus is the go-to
service for free, premium entertainment that allows content owners
and advertisers to engage consumers at scale. As a leader in free
ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus
is the #1 free ad-supported app on Samsung Smart TVs, with over
2,500 ad-supported linear channels available globally in 24
countries and across 561M active devices. Samsung TV Plus is
accessible on 2016-2024 Samsung Smart TVs, Galaxy devices, Smart
Monitors, Family Hub refrigerators, and the web. To learn more,
visit samsung.com/tvplus. Follow us on LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240425502138/en/
Press Contacts: Mattel Casey McDonald
Casey.McDonald@Mattel.com Niki Kazakos Niki.Kazakos@Mattel.com
Samsung TV Plus KCSA Strategic Communications
SamsungTVPlusPR@kcsa.com
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