EU to Investigate Facebook's Proposed Acquisition of Kustomer
03 August 2021 - 12:57AM
Dow Jones News
By Cecilia Butini
The European Commission said Monday that it has opened an
in-depth investigation into Facebook Inc.'s proposed acquisition of
Kustomer Inc. under the EU merger regulation.
The European Union's executive arm said the proposed transaction
could reduce competition in the customer relationship management
software market.
An additional concern is that the deal would allow Facebook to
further strengthen its position in the online display advertising
market through an increase of its already significant amount of
data available for ad personalization, the Commission said.
On July 30, the U.K. Competition and Markets Authority said it
had started a merger investigation into the proposed deal.
Write to Cecilia Butini at cecilia.butini@wsj.com
(END) Dow Jones Newswires
August 02, 2021 10:42 ET (14:42 GMT)
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