Magnite Signs With NewsGuard to Enhance Commitment to Brand Safety and Inventory Quality
24 May 2022 - 10:00PM
Magnite (Nasdaq: MGNI), the largest independent sell side
advertising platform, announced today that it has signed with
NewsGuard, an organization that rates news sources for credibility
and transparency, as part of its ongoing commitment to brand safety
and inventory quality. NewsGuard will enable Magnite to better
assess the credibility of news-oriented inventory and help prevent
the monetization of misinformation and disinformation on Magnite’s
platforms.
“Brands and agencies want to know that their investment in
programmatic advertising isn’t supporting the propagation of
disinformation and misinformation on the Internet,” said Timothy
Jasionowski, Senior Vice President, Brand Safety at Magnite.
“NewsGuard will help ensure our global exchanges offer news and
information sites that meet Magnite’s standards for transparency
and journalistic integrity.”
NewsGuard works with advertisers, agencies, and ad tech
companies to help protect brands from ad placements on sites
spreading false narratives and instead direct their ads to
trustworthy news sites. Magnite will have access to NewsGuard’s
detailed trust ratings for thousands of news and information
sources developed by a team of trained journalists using a specific
set of criteria that assesses the credibility and transparency
practices of each site.
“Advertising responsibly on news by investing in high quality
journalism and avoiding unreliable news isn’t just good for the
world—it’s also good business,” said Matt Skibinski, General
Manager at NewsGuard. “We’re thrilled that Magnite has taken this
proactive step toward ensuring news publishers on its platform are
credible and transparent—and that its clients can support quality
journalism through high quality, premium inventory.”
About MagniteWe’re Magnite
(NASDAQ: MGNI), the world’s largest independent sell-side
advertising platform. Publishers use our technology to monetize
their content across all screens and formats including CTV, online
video, display, and audio. The world's leading agencies and brands
trust our platform to access brand-safe, high-quality ad inventory
and execute billions of advertising transactions each month.
Anchored in bustling New York City, sunny Los Angeles, mile high
Denver, historic London, and down under in Sydney, Magnite has
offices across North America, EMEA, LATAM, and APAC.
About NewsGuardLaunched in March 2018 by media
entrepreneur and award-winning journalist Steven Brill and former
Wall Street Journal publisher Gordon Crovitz, NewsGuard provides
credibility ratings and detailed “Nutrition Labels” for thousands
of news and information sources. NewsGuard rates all the news and
information sources that account for 95% of online engagement
across the US, UK, Canada, Germany, France, and Italy.
NewsGuard’s ratings are conducted by trained journalists using
nine apolitical criteria of journalistic practice, including
whether a news source repeatedly publishes false content, whether
it regularly corrects or clarifies errors, and whether it avoids
deceptive headlines. Based on the criteria, each source receives an
overall trust rating, a trust score of 0-100, a score on each of
the nine criteria, and a detailed “Nutrition Label” explaining the
rating and providing examples of the site’s editorial practices.
Advertisers, advertising agencies and advertising tech companies
license NewsGuard’s ratings to direct their programmatic
advertising toward legitimate journalism and avoid misinformation.
For more information, including to download the browser extension
and review the ratings process, visit newsguardtech.com.
Media Contact
Kar Yi Limklim@magnite.com+1 917-658-1994
Matt Skibinskimatt.skibinski@newsguardtech.com+1
973-818-4698
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