Mobiquity Technologies Champions CTV's Power in Political Advertising with Advanced AI
18 October 2023 - 11:00PM
Mobiquity Technologies, Inc. (Nasdaq:
MOBQ),
a leading provider of next-generation data intelligence and
advertising technology solutions, announces political campaign
results demonstrating greater effectiveness utilizing AI-driven CTV
ads. The future of political advertising is firmly rooted in the
digital arena, and Mobiquity Technologies is attempting to lead
this transformative journey. By leveraging the advanced
capabilities of Connected TV (CTV) advertising and integrating deep
learning algorithms, the company demonstrates a robust, data-driven
approach to engage with the modern electorate.
Dean Julia, CEO of Mobiquity Technologies, emphasized, "In an
era dominated by digital noise, our CTV strategies powered by
AI-driven insights help ensure precision-targeted political
outreach. An example of this would be a recent campaign we ran
across the state of North Carolina where we achieved greater ROI
metrics when benchmarked against traditional TV advertising."
By allocating a six-figure budget, the campaign was executed
using Mobiquity's state-of-the-art AI algorithms, which mined
extensive datasets to identify and engage with key demographic and
psychographic segments. The campaign narrative underscored the
urgency of workforce training, advocating for holistic state-level
assistance in education.
Dean Julia continues by saying, “Mobiquity has been at the
forefront of the transformation from linear television advertising
to the more granular, targeted approach of CTV since the 2018
elections. With the addition of AI-driven insights, our ability to
target desired voters has gotten even better and combining that
with one of the most hotly contested political environments of our
times, we believe we will see greater revenue opportunities for
Mobiquity.”
Elaborating on the technical underpinnings, Julia stated, "Our
proprietary AI models ingest vast amounts of data, refining
audience selection based on intricate behavioral patterns, past
political affiliations, and content consumption trends. This
granularity ensures that political ads served via CTV resonate
deeply, driving higher engagement and recall rates."
The ascendance of CTV in political advertising is further
ratified by industry statistics (from Strategus):
- In 2020, CTV ad investments in the US saw a YoY growth of
40.6%, aggregating over $9 billion in spend.
- The definition of TV is undergoing a change in basic
assumptions with over 60% of viewers associating it with streaming
platforms, thereby diluting the dominance of traditional linear
TV.
- A 2022 data report indicated that an overwhelming 87% of US
households were equipped with a CTV device, ranging from dedicated
streaming sticks to integrated smart TVs.
We believe, as the political landscape becomes increasingly
fragmented, AI-driven CTV campaigns will emerge as the gold
standard and Mobiquity’s tech-centric approach of blending AI and
CTV, should not be looked at as a trend but as the evolution of
political advertising.
About Mobiquity Technologies:Mobiquity
Technologies, Inc. (Nasdaq: MOBQ) is a leading provider of
next-generation data intelligence and advertising technology
solutions. The Company's innovative offerings empower businesses to
unlock valuable insights and drive successful advertising campaigns
in today's dynamic market. Mobiquity Technologies’ current
platforms; Advangelists (www.advangelists.com) and MobiExchange
(www.mobiexchange.com) provide programmatic advertising
technologies, data insights on consumer behavior, automated ad copy
and omni-channel delivery options. For more information, please
visit: www.mobiquitytechnologies.com.
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Litigation Reform Act of 1995. Statements that are not historical
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update such information, except as required under applicable
law.
Mobiquity Technologies, Inc. Investor
Relations:
Columbia Marketing
GroupEmail: john@TheColumbiaMarketingGroup.comPhone:
646-736-1900
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