- Over 20 NetEase Games experts have been shortlisted to present
at GDC this year, delivering more than 16 talks across the Core
Concepts and Summits sessions.
- Presentations from NetEase Games sessions will focus on sharing
insights based on its blockbuster titles such as Harry Potter: Magic Awakened, Life
After or Naraka: Bladepoint, highlighting its use of
machine learning in game development, debating the future of
tabletop games and showcasing research about the management of
gaming communities.
- NetEase Games will also introduce CliCli, an integrated game
editor and global distribution platform which removes barriers to
entry for game creators.
HANGZHOU, China, March 16,
2023 /PRNewswire/ -- NetEase, Inc. (NASDAQ: NTES and
HKEX: 9999, "NetEase" or the "Company"), one of China's leading internet and online game
services providers, will be attending the 2023 Game Developers
Conference (GDC), with its employees delivering more than 16 talks
across the Core Concepts and Summits sessions.
NetEase Games will also showcase CliCli at booth S1332 in the
Expo area and during a sponsored presentation titled Developing a
User-Generated Content Platform Ecosystem. CliCli is an integrated
game editor and global distribution platform which removes barriers
to entry for game creators such as the need to write code, helping
them concentrate on game design and getting to market faster.
GDC brings the gaming community together to exchange ideas,
solve problems and shape the future of the industry across five
days of education, inspiration and networking. This year's event
will be held in person and online at San
Francisco's Moscone Convention Center from March 20-24, 2023.
NetEase speakers will be sharing success stories from
blockbuster titles such as Harry
Potter: Magic Awakened, Life After or Naraka: Bladepoint, showing how
machine learning can make game development more efficient, debating
the future of tabletop games and revealing insights about the
management and nurturing of gaming communities.
In total, over 20 NetEase experts have been shortlisted to
present at the event. Here are a few selections from the NetEase
lineup at GDC:
- An Exploration of Attracting New Users Through Livestreaming
Traffic-Buying: The Fantasy Westward Journey team will share
the role of product marketing in keeping the franchise relevant
over more than a decade and utilizing social media-based marketing
strategies that encourage players to keep coming back to the
game.
- Achieving High-Quality 90fps Realism in a Mobile Game,
Technically and Visually: The team of Ace Racer, a high-speed driving action mobile
title launching on March 16th, will
introduce in detail how they achieved a smooth 90fps experience
while ensuring high-quality realistic graphics effects, which have
been verified online. The session shares their experiences on the
trade-off between visual art and performance from multiple aspects,
such as pipeline rendering, vehicle scene optimization and ideas on
the optimization process.
- Is Beauty Emotional or Rational: Cosmetics and Consumer
Choice in Naraka: Bladepoint: Naraka: Bladepoint
offers players hundreds of skins to choose from for their
characters. By analyzing players' aesthetic preferences,
Xinwei Chang, senior UX researcher
at ThunderFire, will introduce how the Naraka: Bladepoint
research team found regular patterns of consumer choice and
quantified the abstractive beauty behind a character's skin.
- Efficient Software Occlusion Culling on Mobile Platform in
Life After: Wenhui Tao,
game engine programmer at NetEase Games, will share an efficient
software occlusion culling (SOC) solution which improves game
performance, with a high culling rate at a very low cost. Attendees
will learn about the different issues that arise in culling and how
to deal with them, from organizing data and implementing a runtime
culling algorithm to generating high quality occlusion meshes.
- From Copy to Subscriptions: A Statistic Perspective of
Naraka: Bladepoint: Naraka: Bladepoint is the
world's first successful combination of the melee and battle royale
genres which requires many players joining at the same time. The
game was launched on PC followed by console and, in this session,
attendees will learn about the challenges and strategies to deal
with the move from paid to free games, and how game data can be
used to make business-related inferences and support project
decisions.
- Creating the Art of Harry
Potter: Magic Awakened: Qingfeng Zeng, game lead artist at NetEase
Games, will reveal the process behind building the hand-painted
stylized art pipeline and more insights from the development of
Harry Potter: Magic
Awakened.
- The State and Future of Board Games: During a panel
conversation, researcher Ming Liu
will join other tabletop game developers and journalists to discuss
the ongoing growth, development and diversity of a hobby that
continues to showcase original ideas, new approaches and even new
technology.
- Caring for Togetherness: Nurturing Hybridity in the
Cross-Platform Game Community: Bingjie
Yu, UX researcher at NetEase Games, will share how
Thunderfire has created guidelines and strategies for game
developers and community managers that help them build more
inclusive, transparent and sustainable hybrid game
communities.
- Differentiated Management Communities: Centralized vs.
Decentralized Communities: Keyu
Wu, senior UX researcher at ThunderFire will introduce the
characteristics, differences and segmentation types of centralized
and decentralized gaming communities and share targeted and
effective management methods to enable communities to have a
positive impact on their games.
The talks listed above and other presentations from NetEase
Games are available to GDC attendees with All Access, Core or
Summit passes. For more information about GDC 2023 and where to
watch the NetEase Games presentations online, visit the official
event website at https://gdconf.com/
Learn more about NetEase at GDC:
https://schedule.gdconf.com/search/Netease
To get real-time updates from NetEase during GDC, follow us on
Twitter at https://twitter.com/NetEase_Global and
https://twitter.com/NetEaseGames_EN
About NetEase, Inc.
As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:
9999, "NetEase") provides premium online services centered around
content creation. With extensive offerings across its expanding
gaming ecosystem, the Company develops and operates some of
China's most popular and longest
running mobile and PC games. Powered by industry-leading in-house
R&D capabilities in China and
globally, NetEase creates superior gaming experiences, inspires
players, and passionately delivers value for its thriving community
worldwide. By infusing play with culture, and education with
technology, NetEase transforms gaming into a meaningful vehicle to
build a more entertaining and enlightened world.
Beyond games, NetEase service offerings include its
majority-controlled subsidiaries Youdao (NYSE: DAO), China's leading technology-focused intelligent
learning company, and Cloud Music (HKEX: 9899), China's leading online music content
community, as well as Yanxuan, NetEase's private label consumer
lifestyle brand.
NetEase's market-leading ESG initiatives are among the most
recognized in the global media and entertainment industry, earning
it inclusion in 2022 Dow Jones Sustainability World Index, 2022 Dow
Jones Sustainability Emerging Markets Index, and 2023 Bloomberg
Gender-Equality Index, as well as receiving an "A" rating from
MSCI. For more information, please visit:
http://ir.netease.com/.
About NetEase Games
NetEase Games, the online games division of NetEase, Inc.
(NASDAQ: NTES and HKEX: 9999), is a leading global developer and
publisher of video game IP across a variety of genres and
platforms. NetEase Games' development and publishing slate include
titles such as Harry Potter: Magic
Awakened, Knives Out, and Naraka: Bladepoint, and partnerships with
major entertainment brands such as Warner Bros and Mojang AB (a
Microsoft subsidiary). NetEase Games also supports the growth and
development of its innovative global studios in Canada, Europe, Japan
and the United States. For more
information, please visit https://www.neteasegames.com/
Investor Enquiries:
Margaret Shi
NetEase, Inc.
ir@service.netease.com
Tel: (+86) 571-8985-3378
Twitter: https://twitter.com/NetEase_Global
Media Enquiries:
Zhang Mengqi
NetEase, Inc.
globalpr@service.netease.com
Tel: (+86) 571-8985-2668
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SOURCE NetEase, Inc.