The CW Network Appoints Erin McIlvain as Senior Vice President of Affiliate Distribution and Marketing
18 January 2024 - 8:05AM
Business Wire
The CW Network, LLC (“The CW” “The CW Network”) today announced
the appointment of Erin McIlvain as Senior Vice President of
Affiliate Distribution and Marketing, responsible for managing the
network’s distribution and overseeing affiliate relations with its
station group partners. Ms. McIlvain will begin her new duties
immediately and report to Dana Zimmer, President and Chief
Distribution and Strategy Officer for Nexstar Media Group, Inc.
(“Nexstar”)(Nasdaq: NXST), and Dennis Miller, President of The CW
Network.
Throughout her nearly 20-year career in the media business, Ms.
McIlvain has held leadership positions in distribution, marketing
and affiliate relations for some of the country’s largest cable,
satellite and telco providers including DISH Network, Charter
Communications, and Crown Media Holdings, Inc. (owner of the
Hallmark channels). She joins The CW from GAM Media (“GAM” “Great
American Media”), a general entertainment, family-friendly cable
network, where she served Chief Officer, Distribution and Content
Strategy. She was one of the founding officers of the company and
was responsible for overseeing distribution, government relations,
marketing and operations. In less than two years, she and her team
grew GAM’s distribution from 31 million television households to
more than 50 million, making it one of the fastest-growing cable
networks in the United States. She also launched the company’s
first direct-to-consumer offering and its first FAST channel.
“Erin is a strategic thinker with tremendous experience in the
multi-channel distribution business and affiliate relations,” said
Ms. Zimmer. “She has a keen understanding of the linear broadcast,
cable, digital, and streaming world, and has a great reputation
with our clients. We are excited to have someone of Erin’s caliber
join our team and I look forward to working together to raise the
bar on CW affiliate matters.”
Prior to her time with GAM, Ms. McIlvain was Executive Vice
President for Distribution and Content Strategy for Crown Media
Holdings, Inc., where she led the team responsible for
distribution, including finance, operations, government relations
and affiliate marketing for the Hallmark Channel, Hallmark Movies
& Mysteries, and Hallmark Drama. She spearheaded the launch of
Hallmark Drama as a zero-subscriber channel and grew its
distribution to more than 40 million television households.
“Erin is extremely familiar with our network partners, having
worked with all of them throughout her career,” said Mr. Miller.
“As we continue evolving The CW’s programming strategy—adding more
live sports and broad-based entertainment offerings—she is the
perfect choice to lead our distribution efforts.”
Commenting on her new role, Ms. McIlvain said, “The CW Network
and Nexstar’s portfolio of media assets make for an unbeatable
combination, and I’m excited to be joining a network that is
incredibly innovative in its approach to programming and determined
to forge collaborative relationships with its affiliate partners.
There are a lot of opportunities to continue expanding The CW’s
reach and I am eager to get started.”
Ms. McIlvain graduated from The University of Colorado at
Boulder and earned her law degree from the University of Denver
College of Law.
About The CW Network
The CW Network, LLC is one of America’s major broadcast networks
and reaches 100% of US television households. The CW delivers 15
hours of primetime entertainment programming per week in addition
to over 300 hours of sports per year as the broadcast home to LIV
Golf, ACC football and basketball games, “Inside the NFL,” WWE NXT
beginning in 2024 and NASCAR Xfinity Series beginning in 2025. The
fully ad-supported CW App, with more than 96 million downloads to
date, is available for free to consumers on all major platforms and
is home to the latest episodes and seasons of The CW’s primetime
programming, live streaming of LIV Golf tournaments and a library
of entertaining film and television content for on-demand viewing.
The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a
leading diversified media company and largest CW affiliate group
with 42 CW and CW Plus affiliates, covering 39% of the population.
For more information about The CW, please visit www.cwtv.com.
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading
diversified media company that produces and distributes engaging
local and national news, sports and entertainment content across
its television and digital platforms, including more than 300,000
hours of programming annually. Nexstar owns America’s largest local
broadcasting group comprised of top network affiliates, with 200
owned or partner stations in 116 U.S. markets reaching 212 million
people. Nexstar’s national television properties include The CW,
America’s fifth major broadcast network, NewsNation, America’s
fastest-growing national cable news network, popular entertainment
multicast networks Antenna TV and Rewind TV, and a 31.3% ownership
stake in TV Food Network. The Company’s portfolio of digital
assets, including its local TV station websites, The Hill and
NewsNationNow.com, are collectively a Top 10 U.S. digital news and
information property. For more information, please visit
nexstar.tv.
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Nexstar Media: Gary Weitman EVP & Chief
Communications Officer 972/373-8800 (Office) gweitman@nexstar.tv
Investor: Joe Jaffoni or Jennifer Neuman JCIR 212/835-8500
(Office) nxst@jcir.com The CW Media: Beth Feldman SVP,
Communications Beth.feldman@cwtv.com 646/563-8334 (Office)
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