The ax-wielding, screen shattering marketing
campaign aims to rid the internet of boring browsers, burying them
one-by-one
OSLO, Norway , Nov. 28,
2023 /PRNewswire/ -- Are you still using that
generic, boring, weak-featured browser that came pre-installed on
your laptop or device? Then run for cover, because Opera GX - the
browser for gamers - and Eric André, comedian, actor and host of
The Eric Andre Show, are on a rampage to bury boring browsers once
and for all.
In an exclusive new campaign, an ax-wielding Eric Andre mashes and smashes his way through
the most uninspiring, outdated browsers on the internet. Does
Eric's chaotic cull put your current browser in a body bag? Find
out in the Bury Boring video.
"Pre-installed browsers are the worst. They're clunky,
un-customizable resource hogs that come already loaded on
everyone's desktops and devices – basically, the antithesis of
Opera GX. This campaign, by way of Eric André, inspires you to
question whether the browser you're using is actually good or just
some BS your system tray inherited. Our money is on the latter,"
said Auryn Hiscock, Creative Lead, Opera GX.
Compared to Eric's body bag of boring browsers, Opera GX
manifests a variety of next-level features that would put any other
generic browser to shame. These include enhanced customization
options as well as features like GX Corner, which provides quick
access to gaming news, deals, and releases. From improvements such
as faster web loading and the ability to control system resources
like CPU, RAM, and network usage, to the integration of apps like
Discord, Twitch, Facebook Messenger, WhatsApp, Telegram, and
Instagram, users are afforded a truly seamless multitasking
experience free of annoying lags and other hindrances of older,
stale browsers. In short, Opera GX takes your current browser and
stomps it into the dirt.
Far from boring, Opera GX allows users to completely customize
their entire browsing experience by transforming the way Opera GX
looks, sounds, and behaves with various unique and visually
appealing MODS with their own sound and video effects. Plus, users
ready to join Eric as he bashes and mashes his way through
everything boring can check out the custom "GX Man" MOD – a unique
browser customization based on Eric
Andre's "GX Man" character. Available free on the GX store,
the MOD reflects Eric's unique style and zero tolerance for boring.
With his ax and sledge hammer, GX Man Eric is hell bent on burying
all that is boring.
Ready to bury boring and join the Opera GX revolution? Want to
bear witness to the destructive final outcome of Eric's rampage?
Visit www.opera.com/gx/bury-boring
About Opera GX
Since its inception in 2019,
Opera GX has quickly become the browser of choice for millions of
gamers seeking a more custom internet experience. Along with
countless customization options including color themes, sound
effects, background music, and a gaming-inspired design, GX
includes CPU, RAM and Network Bandwidth limiters that make the
browser less resource-hungry and leave more of the computer's
resources for gaming. The browser also includes a Hot Tabs Killer
feature, which lets users kill the most resource-draining tabs, and
GX Cleaner to purge those old unwanted files.
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SOURCE Opera Limited