5th Annual National Black Voter Day Will Mobilize
Black Voters Nationwide to Drive Unprecedented Turnout in the 2024
Election
NEW
YORK, Sept. 18, 2024 /PRNewswire/ -- BET
Media Group (a unit of Paramount, NASDAQ: PARAA; PARA), the
world's largest media company dedicated to empowering the Black
community and championing Black culture, is proud to continue its
commitment to mobilizing Black voters through comprehensive voter
education initiatives, community engagement, and strategic
partnerships, leading up to the 5th Annual National Black Voter Day
on September 20, 2024. BET has
partnered with the National Urban
League, NAACP, and over 40 other civic engagement
partners to amplify this nonpartisan initiative. It focuses on
empowering Black voters to participate in local, state, and
national elections each year, protecting Black voters against
disenfranchisement and suppression, and educating them on their
collective power.
On September 20, BET is committed
to utilizing its national reach, scale, and impact to roll out a
suite of activities to maximize voter registration and create
high-touch local market engagement in key markets. Civic engagement
programming will be featured across linear channels, with lower
thirds displaying QR codes linked to voter registration
information. On digital and social platforms, BET will launch voter
education and registration campaigns, including public service
announcements from the Divine 9 and young leaders, along with
influencer and talent engagement. In-market activations will
include Vote Fest Rally in Philadelphia, NextGen America and HBCU
integrations, and partner events in key markets. BET will also
engage broadcast, radio, and print press to amplify the day's
importance.
"BET is dedicated to educating and amplifying the voices of
Black voters and the issues most relevant to the Black community,"
said Kimberly Paige, EVP, Chief
Marketing Officer and Co-Lead of Social Impact at BET. "By
convening with partners like the National Urban League, NAACP, and
more, we are uniting resources and expertise to create an urgent
and collective force that not only raises awareness but also drives
real change. National Black Voter Day is about ensuring our
community's voice is loud, clear, and impossible to ignore."
"Our mission with National Black Voter Day is to inform Black
voters with targeted, data-driven insights that speak directly to
their needs and concerns," said Tiyale
Hayes, EVP of Insights and Multiplatform Analytics and
Co-Lead of Social Impact at BET. "Armed with this knowledge, we are
mobilizing communities to take action and turn awareness into power
at the polls. This is about more than voting—it's about igniting a
movement that ensures the Black community's voice shapes the
future."
BET's voting plan revolves around three key moments:
Registration on National Black Voter Day (September 20), Early Voting highlighted
during the BET Hip Hop Awards 2024, and Turnout on Election
Day (November 5). BET will spotlight
each phase with tailored initiatives to educate and encourage voter
participation across its platforms.
NextGen America + HBCU Integration
BET has partnered with NextGen to host an HBCU campus cookout
and concert focused on voter registration among young voters.
Hosted by Pretty Vee, with special musical performances from
Rapsody and Finesse2Tymes, a National Voter
Registration Day event held at North Carolina A&T University on
Sept. 17, 2024, further integrating
HBCUs into the campaign and solidifying their role in driving voter
participation.
A Community Conversation
BET will host "Power in Our Hands: Black Men and the Path
to Political Impact," a community conversation at
Philadelphia City Hall on
September 20, 2024. The conversation
will feature Councilmember Isaiah Thomas and other local
leaders. Moderated by Tiyale Hayes,
BET's EVP of Insights and Multiplatform Analytics and Co-Lead of
Social Impact, the panel will explore key statistics on Black male
voters and discuss the issues most important to them, highlighting
the critical role of voting in amplifying their voices. BET and its
coalition partners, the National Urban League and NAACP, will be
recognized for their work promoting civic engagement, voter
registration, and participation ahead of the election.
VOTE FEST RALLY
BET VOTE FEST will kick off in Philadelphia, PA, on September 20, 2024, co-hosted by
Yandy Smith and Beano
French with a dynamic lineup featuring performances by
JT, Pusha T, KUR, Karrahbooo, DJ
Diamond Kuts, and
Lincoln University's "ORANGE
CRUSH" Roaring Lion Marching Band. The event will also include
remarks from Councilmember Isaiah Thomas, Senator
Vincent J. Hughes, National
Urban League Senior Vice President
of Equitable Justice and Strategic Initiatives Jerika
Richardson, Pastor Carl
Day, and other special guests and performances.
Attendees can look forward to interactive civic engagement zones
and onsite voter registration stations. The event aims to deliver
powerful messages about the importance of voting, inspiring
individuals to amplify their voices, register, and take action at
the polls this November.
For more information on National Black Voter Day and BET's
broader election initiatives, visit BET.com/VOTE and join the
conversation on social media using the hashtags #BETWeVote and
#NationalBlackVoterDay.
About BET Media Group
The BET Media Group, a
unit of Paramount (NASDAQ: PARAA;
PARA), is the world's largest media company dedicated to
entertaining, engaging, and empowering the Black community and
championing Black culture. Connecting Black audiences through a
portfolio of brands including BET, BET+, BET Gospel, BET HER, BET
International, BET Jams, BET Soul, BET Studios, and VH1, the BET
Media Group is a thriving media ecosystem of leading interconnected
platforms across cable TV, streaming, digital, studios, live events
and international. For more information about BET,
visit www.bet.com and follow @BET on
social platforms. For more BET news announcements, follow us on
social @BET_PR.
About National Urban League
The National Urban
League is a historic civil rights organization dedicated to
economic empowerment in order to elevate the standard of living in
historically underserved urban communities. The
National Urban League spearheads the efforts of its 92 local
affiliates through the development of programs, public policy
research and advocacy, providing direct services that impact and
improve the lives of more than 2 million people annually
nationwide. Visit www.nul.org and follow us on
Facebook, Twitter, and Instagram:
@NatUrbanLeague.
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SOURCE BET
