Peet's Coffee Partners With Big Y Foods to Expand Grocery Reach to 55 Outlets Throughout New England
07 June 2007 - 12:00AM
PR Newswire (US)
EMERYVILLE, Calif., June 6 /PRNewswire-FirstCall/ -- Peet's Coffee
& Tea, Inc. (NASDAQ:PEET), the leading super-premium coffee
company, today announced it has expanded its New England grocery
presence with new distribution with Big Y Foods, Inc., a popular
family-owned supermarket chain headquartered in Springfield, Mass.
By mid-June, a selection of Peet's signature, hand-roasted whole
bean and ground coffees will be available in 55 Big Y stores
throughout Mass. and Conn. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070606/AQW139LOGO ) "Peet's
is the fastest growing specialty coffee brand in Boston and is
accelerating its growth throughout New England," said Pat O'Dea,
Peet's chief executive officer. "With our partnership with Big Y,
we're making our top-selling coffees even more accessible to an
audience of consumers who appreciate truly fresh, artisan specialty
food items." Specialty coffee drinkers consistently rank Peet's as
the highest-quality, freshest coffee available. "Peet's distinctive
flavor sets the standard for the specialty coffee category, and we
expect the Peet's brand to drive sales in the category throughout
our stores," said Bill Eichorn, category manager for Big Y. "Our
goal is to offer our customers the very best in taste, quality and
freshness, so we know they will be delighted to see Peet's on our
shelves." Peet's ensures its coffee is the highest-quality,
freshest available on grocery shelves through its unique direct
store delivery system. "We've built our own grocery delivery
distribution business, unlike any other coffee company, so that we
can be 100 percent sure that Peet's is always sold fresh," added
O'Dea. "No other company goes to the extremes we do to deliver the
highest quality coffee available." Peet's will be offering the
following signature coffees packaged in 12- ounce bags: -- Peet's
French Roast -- an intense, bold coffee with pronounced smoky
overtones -- Peet's House Blend -- a medium-bodied blend of coffees
from Latin America -- Major Dickason's Blend(R) -- a rich,
full-bodied coffee that is complex and smooth -- Decaf House Blend
-- a lively and flavorful blend of coffees from Latin America --
Italian Roast -- an intense blend of the fullest-bodied, most
flavorful coffees from the Pacific and Latin America Visit
http://www.peets.com/locate for a complete list of Big Y
supermarkets where Peet's will be offered. About Peet's Grocery
Program To meet its ongoing commitment to provide customers with
coffees of uncompromising quality and superior freshness, Peet's
delivers to grocery stores in select markets throughout the United
States through its own Direct Store Delivery (DSD) network. Peet's
has made a significant investment in DSD resources to carefully
manage the freshness of its coffee and pledges to its customers
that the coffee they buy from Peet's will always be fresh. Unlike
other specialty coffee roasters, the company retains dedicated and
trained DSD "Peetniks" to work directly with grocery partners to
manage their orders and personally deliver and rotate freshly
roasted Peet's coffee into each grocery store ensuring its coffee
is enjoyed at the peak of freshness and flavor. About Peet's Coffee
& Tea, Inc. Peet's Coffee & Tea, Inc., (PEET), the leading
super-premium coffee company, is dedicated to artisan roasting,
distributing and marketing the highest quality coffee available to
coffee lovers throughout the United States. Founded in 1966 in
Berkeley, Calif., Peet's is committed to strategically growing its
business while maintaining its unique culture and focus on quality
and customer satisfaction. For more information about Peet's Coffee
& Tea, Inc. visit http://www.peets.com/. About Big Y Big Y
Foods Inc., based in Springfield, Massachusetts, operates 55 stores
throughout Massachusetts and Connecticut. For more information on
Big Y, visit http://www.bigy.com/. This press release contains
statements that are not based on historical fact and are
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements are based on management's beliefs as well as assumptions
made by and information currently available to management,
including financial and operational information, the Company's
stock price volatility, and current competitive conditions. As a
result, these statements are subject to various risks and
uncertainties. The Company's actual results could differ materially
from those set forth in forward-looking statements depending on a
variety of factors including, but not limited to, the Company's
ability to implement its business strategy, attract and retain
customers, and obtain and expand its market presence in new
geographic regions; the impact of the Company's stock price
volatility on the valuation of stock-based compensation under SFAS
123( R ); the availability and cost of high quality Arabica coffee
beans; consumers' tastes and preferences; and competition in its
market as well as other risk factors as described more fully in the
Company's filings with the Securities and Exchange Commission,
including its Annual Report on Form 10-K for the year ended
December 31, 2006. These factors may not be exhaustive. The Company
operates in a continually changing business environment, and new
risks emerge from time to time. Any forward-looking statements
speak only as of the date of this press release.
http://www.newscom.com/cgi-bin/prnh/20070606/AQW139LOGO
http://photoarchive.ap.org/ DATASOURCE: Peet's Coffee & Tea,
Inc. CONTACT: Patsy Barich of Double Forte, +1-415-863-4900, ext.
204, , for Peet's Coffee & Tea; or Phill Schneider of Big Y,
+1-413-504-4300, Web site: http://www.peets.com/
http://www.bigy.com/
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