PLANO, Texas, Feb. 24, 2020 /PRNewswire/ -- When fans tune into
Season 18 of NBC's "The Voice" this spring to discover the newest
talent to hit the stage, they'll also discover an assortment of
delicious new chip flavors from the Lay's® brand. Lay's Cheddar
Jalapeño, Lay's Poppables® Sea Salt & Vinegar, and Lay's Kettle
Cooked Flamin' Hot® all joined Team Lay's earlier this year – and
to celebrate Lay's partnership with "The Voice," the brand is also
re-introducing Lay's Crispy Taco and Lay's Wavy Fried Green Tomato
chip flavors, available for a limited time only.
Together with John Legend, Lay's will be inviting fans to enter
for a chance to win exclusive prizes – including a trip to see a
live taping of "The Voice" in Los
Angeles. Beginning March 2 through
April 17, fans can visit www.LaysAndTheVoice.com to answer a
weekly trivia question pertaining to each week's episode of "The
Voice", enter an on-pack code from participating bags of Lay's, and
learn about more ways to enter for a chance to win.
"I'm excited to partner with Lay's to launch these fun new
flavors and to give the wonderful fans of 'The Voice' the
opportunity to come share in the fun of the live show!" said
Legend.
All the newest Lay's flavors are on shelves nationwide:
- Lay's Crispy Taco: A flavor fiesta all in one bite.
(7.75 oz. – $3.79; 2.625 oz. –
$1.89)
- Lay's Wavy Fried Green Tomato: Just like the iconic
southern dish – but with an extra crunch. (7.5 oz. – $3.79; 2.625 oz. – $1.89)
- Lay's Cheddar Jalapeño: Sharp cheddar gets a warm kick
of jalapeño that lingers through every crispy crunch. (7.75 oz. –
$3.79; 2.625 oz. – $1.89)
- Lay's Poppables Sea Salt & Vinegar: Zap your tongue
with the tasty tang of vinegar, balanced by the delightfully airy
and crispy texture of Lay's Poppables. (5 oz. – $3.79)
- Lay's Kettle Cooked Flamin' Hot: The batch frying
process for Lay's Kettle Cooked chips creates a distinct crunch and
a texture that will offer a Flamin' Hot taste experience unlike
anything else. (8 oz. – $3.49; 2.5oz
– $1.89)
Season 18 of NBC's "The Voice" premieres on Monday, Feb. 24 (8:00-10:00pm ET/PT on NBC). For more information
on Lay's newest flavors and how fans can enter to win exclusive
prizes from Lay's and the hit show, visit
www.LaysAndTheVoice.com.
NO PURCHASE NECESSARY. Open to
50 US/DC, 18+ (19+ for AL/NE). Void where prohibited. Ends 4/17/20.
Rules: LaysAndTheVoice.com.
About Lay's
Lay's is one of the brands that makes up
Frito-Lay North America, the
$15 billion convenient foods division
of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in
Purchase, NY. Learn more about
Frito-Lay at the corporate website, http://www.fritolay.com/, the
Snack Chat blog, http://www.snacks.com/ and on Twitter
http://www.twitter.com/fritolay. Learn more about Lay's by visiting
www.facebook.com/lays or on Twitter at www.twitter.com/lays. You
can also follow Lay's on Instagram by visiting
http://instagram.com/lays.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $67 billion in net revenue in
2019, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 23 brands that generate more than
$1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the
business. For more information, visit
www.pepsico.com
About NBC Entertainment
NBC Entertainment
develops and schedules the network's primetime, late night and
daytime programming. NBC's quality programs and balanced lineup
have earned the network critical acclaim, numerous awards and
ratings success. NBC has won the last six September-September
52-week seasons in the 18-49 demo, and for the 2018-19 season, also
ranked #1 counting entertainment programs only, scripted programs
only and alternative programs only.
NBC has earned more Emmy Awards than any network in television
history.
NBC's 2019-20 drama slate is highlighted by pop culture
phenomenon "This Is Us," second-year hit series "Manifest" and "New
Amsterdam"; the Windy City trifecta of "Chicago Fire," "Chicago Med" and "Chicago
P.D."; the record-breaking 21st season of "Law & Order: Special
Victims Unit," James Spader-starrer
"The Blacklist," "Blindspot" and "Good Girls," as well as new
additions "Zoey's Extraordinary Playlist," "Lincoln Rhyme: Hunt for the Bone Collector" and
"Council of Dads." NBC's current comedy lineup includes the final
season of "Will & Grace," "Superstore," "Brooklyn Nine-Nine"
and newcomers "Perfect Harmony" and "Indebted."
Unscripted series for NBC include four-time Emmy Award-winning
musical competition hit "The Voice," perennial #1 most-watched
summer series "America's Got Talent" and its winter companion
"America's Got Talent: The Champions," summer hit series
"Songland," four-time Emmy nominee "American Ninja Warrior," "Ellen's Game of Games," the
Melissa McCarthy-led "Little Big
Shots," "The Titan Games," "World of Dance," "Making It,"
"Hollywood Game Night" and "The Wall."
In late night, NBC regularly delivers #1 broadcast results with
"The Tonight Show Starring Jimmy Fallon," "Late Night with
Seth Meyers," "Saturday Night Live"
and its newest entry in the daypart, "A Little Late with
Lilly Singh." NBC daytime's "Days of
our Lives" consistently ranks among daytime's top programs in the
valuable women 18-34 category. The five-time Emmy Award-winning
NBC.com streams full episodes and provides original content for NBC
entertainment shows online and through apps for mobile and tablet
devices.
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SOURCE Frito-Lay North
America