Best Fiends Aims to ‘CRUSH’ its Mobile Gaming Competition with Launch of New Campaign
10 March 2023 - 1:00AM
Business Wire
From the minds of the top mobile gaming leaders
in the world comes a daring campaign featuring mischievous Best
Fiends characters encouraging fans to “meet their new crush” when
it comes to online puzzle games
Best Fiends®, the mobile gaming sensation that has taken
the world by storm, is taking aim at its biggest competitor with a
national campaign encouraging fans to break up with their old sugar
habits and meet their new crush.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230309005506/en/
Developed by Playtika’s studio Seriously, Best Fiends quickly
became one of the most popular mobile games in the world with over
one million daily active users. With its unique and exciting
gameplay, Best Fiends offers an innovative twist on classic match-3
puzzle games, and features stunning graphics, and an exciting
storyline.
As one of the most popular casual games in the world–and
growing, Best Fiends offers a fresh and engaging experience that is
sure to capture the hearts of players everywhere. Since its
creation by world-renowned former Rovio executives in 2014, the
game has accumulated 96 million downloads worldwide and introduced
over 7,000 levels for users to collect all the Best Fiends, level
them up, discover their special powers and battle the Slugs of
Mount Boom, and now it's time to crush the competition to rise to
the top of puzzle gaming space.
Launching today, the national campaign includes three 0:30
videos starring the mischief-loving Fiends – Temper, Jojo, Gordon,
Howie, and more – in a series of hijinks:
- Cheating: A confident sugar daddy walks into the bedroom to
find his special someone hiding something under the covers…her love
of Best Fiends!
- Doctor: A patient is scolded for eating too much candy and
instructed to go sugar-free…but is that a real dentist?
- Break-Up: A man uses the age-old excuse, “It’s not you, it’s
me,” to cut ties with his sweetie.
Laura Keren, VP of Marketing at Playtika, said: “We
strive for creative excellence in our campaigns for all of our
games at Playtika, but especially Best Fiends being the rising star
that it is. We know Best Fiends is a challenger in the puzzle game
category, and we’re embracing that. We’re proud to be the
industry’s bold underdog and strategically take on the competition
through our one-of-a-kind brand challenger campaign. It's time for
everybody to ‘Meet Their New Crush’ and play Best Fiends.”
The videos were filmed earlier this year and developed by the
creative team at Playtika.
Roee Azulay, General Manager of Best Fiends said: “We all
know what it’s like to choose the wrong kid to crush on in school,
they intrigue you with their sweet and sugar-y promises, but
ultimately lead to heartbreak when they don’t live up to
expectations. That’s why we’re encouraging everyone to ditch your
old sugar habits and meet your NEW crush in 2023 – our own little
Best Fiends, who unexpectedly win our true love when you nurture
them, and get to know their unique personalities and thirst for
adventure.”
Ready to meet your new crush? Here are just a few of the Best
Fiends whose YouTube channel has more than 850,000 subscribers:
- Temper: The heroic green-masked leader of the Fiends and
arch-nemesis of the Slug King.
- Jojo: A caring butterfly with black and red wings…but
watch out for when they change color!
- Gordon: A strong, stubborn – and poetic! – scorpion who
can be found wearing a black beanie and carrying his quill
pen.
- Howie: The magic wand-wielding green lizard with a
British accent.
Best Fiends is available to download for free on the App Store
and Google Play at https://download.bestfiends.com/.
About Playtika
Playtika (NASDAQ: PLTK) is a mobile gaming entertainment and
technology market leader with a portfolio of multiple game titles.
Founded in 2010, Playtika was among the first to offer free-to-play
social games on social networks and, shortly after, on mobile
platforms. Headquartered in Herzliya, Israel, and guided by a
mission to entertain the world through infinite ways to play,
Playtika has employees across offices worldwide.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230309005506/en/
Darlan Monterisi darlanm@playtika.com Eric Barnes
playtika@trailrunnerint.com
Playtika (NASDAQ:PLTK)
Historical Stock Chart
From Apr 2024 to May 2024
Playtika (NASDAQ:PLTK)
Historical Stock Chart
From May 2023 to May 2024