Papa John’s: First National Pizza Brand to Launch Facebook Instant Ordering
12 July 2017 - 11:00PM
Business Wire
Pizza maker offers new, simple way to order
your favorite pies with fully integrated ordering experience
Starting today, people with a love for better pizza won’t have
to pause between liking their friends’ vacation photos on social
media and ordering a Papa John’s pizza.
Papa John’s national Facebook page now features a prominent
“Start Order” button—giving Papa John’s fans one more way to
seamlessly order their favorite pizzas, desserts and sides. When
ordering through Facebook, customers will receive 25 percent off
regular menu prices by entering promo code: FBIX.
Customers can access Papa John’s Facebook Instant Experience
through several entry points so they can order pizza without ever
having to leave the Facebook app—via the brand’s national Facebook
page as well as the Timeline’s “Order Food” option, indicated by a
hamburger icon. Facebook may soon consider changing that symbol to
a slice of pizza.
“The only thing that could make the video of your friend’s new
puppy better is a Papa John’s pizza being delivered while you’re
watching it,” said Brandon Rhoten, Global CMO of Papa John’s. “We
love that Facebook is giving their 2 billion active monthly users
access to real-world experiences like food ordering, and are proud
to be the first national pizza brand on board.”
With this new integrated ordering feature, Papa John’s continues
to find new ways to provide the best digital experience to its
customers.
“Our goal is to meet Papa John’s customers wherever they are,”
said Mike Nettles, Chief Information and Digital Officer at Papa
John’s. “This is core to our strategy for simple, easy ordering for
our guests.”
To watch a quick video explaining this new Papa John’s Facebook
Instant Ordering capability, click here.
The brand is no stranger to digital firsts. In addition to now
being the first national pizza brand to allow guests to order pizza
instantly through Facebook, Papa John’s was the first national
pizza company:
- with digital ordering at all of its
U.S. delivery restaurants in 2001;
- to offer system wide mobile ordering
with SMS text in 2007;
- to launch a nationwide digital rewards
program in 2010, Papa Rewards;
- to offer gift cards that can be used on
mobile devices;
- to surpass 60% of total U.S. sales via
digital channels; and
- to launch a custom Apple TV ordering
app (first national restaurant brand, not only pizza).
About Papa John's
Headquartered in Louisville, Kentucky, Papa John's
International, Inc. (NASDAQ: PZZA) is the world's third-largest
pizza delivery company. For 16 of the past 18 years, consumers have
rated Papa John's No. 1 in customer satisfaction among all national
pizza chains in the American Customer Satisfaction Index (ACSI).
Papa John's is the Official Pizza Sponsor of the National Football
League, the Official Pizza of Major League Baseball and the
Official Pizza Partner of the National Hot Rod Association (NHRA).
For more information about the company or to order pizza online,
visit Papa John's at www.papajohns.com. Also visit us on Facebook
at www.facebook.com/PapaJohns, Twitter at
http://twitter.com/PapaJohns, YouTube at
www.youtube.com/user/papajohns, Instagram at
www.instagram.com/papajohns, and Pinterest at
www.pinterest.com/papajohnspizza. Looking to be a part of something
Better? Join the Papa John’s Pizza Family at
www.papajohns.com/careers/ and www.papajohns.com/franchise.
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version on businesswire.com: http://www.businesswire.com/news/home/20170712005164/en/
Papa John's International, Inc.Peter Collins, 502-261-4233Senior
Director, Public Relationspeter_collins@papajohns.com
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