Real Makes Industry-Leading Buyer Playbook Available to All Agents in Wake of NAR Settlement
15 August 2024 - 3:00AM
Business Wire
The Real Brokerage Inc. (NASDAQ: REAX), a technology platform
reshaping real estate for agents, home buyers and sellers, today
announced it is making its Real Buyer Playbook, a comprehensive
website designed specifically to help real estate agents navigate
the practice changes that take effect on August 17 as a result of
the NAR settlement, available to the entire real estate
industry.
The Real Buyer Playbook website includes videos, tools and
helpful resources tailored specifically to agents seeking to comply
with the new rules while preparing themselves for success. Its
launch follows daily Q&A sessions and a 90-minute virtual
workshop hosted today by Real President Sharran Srivatsaa. In
addition to the website, Real will host a series of webinars and
educational sessions that will be open to all agents regardless of
brokerage affiliation.
“We believe that the best way to navigate the new rules is
through clear communication. Our focus is on education and
providing resources to all agents,” said Sharran Srivatsaa,
President of Real. “At Real, we fundamentally believe in making all
agent lives easier, better and less stressful. By bringing this
education to all, we are raising up our entire industry, which is
good for agents and the consumers they serve.”
Some of the resources agents will find on the Real Buyer
Playbook website include:
- Future-Proofing Buyer Representation Workshop. Today’s
90-minute workshop during which Srivatsaa walks agents through
exactly what they need to know to thrive post-NAR settlement.
- Buyer Agent Navigator. A downloadable book that breaks
down everything agents need to know to prepare themselves and their
businesses for the upcoming changes. This resource will serve as a
companion to the Future-Proofing Buyer Representation
Workshop.
- Client-Facing Resources. A white-labeled explainer video
and one-page flier detailing the upcoming changes from a client
perspective. Agents will be able to forward these to their clients
to help educate them.
In addition to the website resources, beginning tomorrow, Real
will host a number of public events led by the head of Real
Academy, Drew Thompson, including:
- NAR Objection Handling and Talk Tracks Workshop. On
Thursday, August 15, Real will host a live role play training
session that breaks down the three most crucial offer strategies in
a post-NAR settlement world.
- Daily Interactive Training. During the week of August
19, Real will offer daily live interactive training and role play
sessions.
- Real Academy: On the Road. In the months following the
implementation of the NAR practice changes, Thompson will go on the
road to provide live training in 10 cities throughout the U.S.
More details about the live events, including how to register
for them, can be found on the Real Buyer Playbook website.
About Real
Real (NASDAQ: REAX) is a real estate experience company working
to make life’s most complex transaction simple. The fast-growing
company combines essential real estate, mortgage and closing
services with powerful technology to deliver a single seamless
end-to-end consumer experience, guided by trusted agents. With a
presence throughout the U.S. and Canada, Real supports more than
20,000 agents who use its digital brokerage platform and tight-knit
professional community to power their own forward-thinking
businesses.
Forward-Looking Information
This press release contains forward-looking information within
the meaning of applicable Canadian securities laws. Forward-looking
information is often, but not always, identified by the use of
words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”,
“expect”, “likely” and “intend” and statements that an event or
result “may”, “will”, “should”, “could” or “might” occur or be
achieved and other similar expressions. These statements reflect
management’s current beliefs and are based on information currently
available to management as of the date hereof. Forward-looking
information in this press release includes, without limiting the
foregoing, expectations regarding the impact of the practice
changes.
Forward-looking information is based on assumptions that may
prove to be incorrect, including but not limited to Real’s business
objectives, expected growth, results of operations, performance,
business projects and opportunities and financial results. Real
considers these assumptions to be reasonable in the circumstances.
However, forward-looking information is subject to known and
unknown risks, uncertainties and other factors that could cause
actual results, performance or achievements to differ materially
from those expressed or implied in the forward-looking information.
Important factors that could cause such differences include, but
are not limited to, slowdowns in real estate markets, economic and
industry downturns, Real’s ability to attract new agents and retain
current agents and those risk factors discussed under the heading
“Risk Factors'' in the Company’s Annual Information Form dated
March 14, 2024, a copy of which is available under the Company’s
SEDAR+ profile at www.sedarplus.ca. These factors should be
carefully considered and readers should not place undue reliance on
the forward-looking statements. Although the forward-looking
statements contained in this press release are based upon what
management believes to be reasonable assumptions, Real cannot
assure readers that actual results will be consistent with these
forward-looking statements. These forward-looking statements are
made as of the date of this press release, and Real assumes no
obligation to update or revise them to reflect new events or
circumstances, except as required by law.
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version on businesswire.com: https://www.businesswire.com/news/home/20240814025102/en/
Investor inquiries, please contact: Ravi Jani Vice President,
Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com 908.280.2515
For media inquiries, please contact: Elisabeth Warrick Senior
Director, Marketing, Communications & Brand
elisabeth@therealbrokerage.com 201.564.4221
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