Reed’s Inc.® Launches Mule in Michigan at Midtown Fresh
15 December 2021 - 1:05AM
Reed’s Inc.® (Nasdaq: REED), maker of the nation’s leading
portfolio of handcrafted, all-natural beverages, today announced
the launch of the Reed’s® Zero Sugar Classic Mule at Midtown Fresh
in Kalamazoo, Michigan.
Midtown Fresh, an award-winning, locally owned
retailer, will now carry Reed’s® ready-to-drink Zero Sugar Classic
Mule. The partnership with Midtown Fresh marks the first retail
placement in Michigan for Reed’s® novel canned alcoholic beverage,
distributed through IHS Distributing.
“We’re pleased to partner with Midtown Fresh to make our
convenient Reed’s Zero Sugar Classic Mule, easily accessible to
consumers not only in the Kalamazoo region, but soon the entire
state of Michigan,” said Neal Cohane, Chief Sales Officer at
Reed's, Inc.® “We’ve put our stake in the ground with our partners
at Midtown Fresh Market and IHS Distributing. These new partners
will be our Mule launch epicenter of success in Michigan! Early
reading is our velocities are strong and gaining broad consumer
acceptance."
“We’re big fans of Reed’s suite of products and are excited to
carry the NEW ZERO Sugar Classic Mule in our family-run store,”
said Paul Petros, Owner of Midtown Fresh. “As a small business, we
strive to provide a positive shopping experience for our community.
When Reed’s approached us with this partnership opportunity, we
were thrilled to be the first in Michigan to carry the mule!”
Find Reed’s® Zero Sugar Classic Mule in-store at Midtown Fresh
located at 1693 S Westnedge Ave, Kalamazoo, MI 49008.
To learn more about Reed's Inc.® and its full suite of ginger
products, please visit the Reed's® website, or call
800-99-REEDS. Follow Reed's® on Reed’s® Twitter, Reed’s®
Instagram, and Reed’s® Facebook (@drinkreeds).
About Reed's, Inc.®Reed’s Inc.® is an
innovative company and category leader that provides the world with
high quality, premium and naturally bold™ better-for-you beverages.
Established in 1989, Reed's Inc.® is a leader in craft beverages
under the Reed’s®, Virgil’s® and Flying Cauldron™ brand names. The
company’s beverages are now sold in over 40,000 stores
nationwide.
Reed’s® is known as America's #1 name in all-natural,
ginger-based beverages. Crafted using real ginger and premium
ingredients, the Reed’s® portfolio includes ginger beers, ginger
ales, ready-to-drink ginger mules, ginger shots, and ginger
candies. The brand has recently successfully expanded into the zero
sugar segment with its proprietary, all-natural sweetener
system.
Virgil's® is an award-winning line of craft sodas, made with the
finest natural ingredients and without GMOs or artificial
preservatives. The brand offers an array of great tasting, bold
flavored sodas including Root Beer, Vanilla Cream, Black Cherry,
Orange Cream, and more. These flavors are also available in nine
zero sugar varieties which are naturally sweetened and certified
ketogenic.
Flying Cauldron™ is a non-alcoholic butterscotch beer prized for
its creamy vanilla and butterscotch flavors. Sought after by
beverage aficionados, Flying Cauldron™ is made with all-natural
ingredients and no artificial flavors, sweeteners, preservatives,
gluten, caffeine or GMOs.
For more information,
visit drinkreeds.com, virgils.com and flyingcauldron.com.
Media Contact: 5W Public Relations
reeds@5wpr.com 212.999.5585
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/44c3ddc9-cf0b-4f50-aef2-ae59fd388401
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