REEDR Reeds (MM)

Reed's, Inc. (NASDAQ: REED) (NASDAQ: REEDR), maker of the top-selling sodas in natural food stores nationwide, announced today that its previously announced rights offering of Series B Convertible Preferred Stock (convertible at $2 per share and carries a five percent (5%) annual dividend for a term of 3 years) began trading ex-rights on November 10, 2009. The Rights are trading under the symbol REEDR. The Rights will trade until the close of the NASDAQ stock market on December 9, 2009. The Rights will subsequently expire on December 14, 2009.

Form 424B4 Prospectus available at the following site: http://sec.gov/Archives/edgar/data/1140215/000101968709004138/0001019687-09-004138-index.htm

Reed's shareholders are encouraged to check with their brokers as they should have already received their rights issued into their accounts. Shareholders should begin receiving additional information through the mail by means of a prospectus. Investor or shareholders with any questions should contact MacKenzie Partners, Inc., via email at reedrights@mackenziepartners.com or via phone at (800) 322-2885, collect at (212) 929-5500 or Andrew Haag at Reed's investor relations firm IRTH Communications at 1-866-976-IRTH (4784).

Mr. Chris Reed, Founder, Chairman and CEO of Reed's, Inc., stated that, "This rights offering is the Company giving our shareholders first right to subscribe for corporate financing that is typically only available to institutional or accredited investors and Wall Street insiders. Rights offerings are widely utilized financing instruments in Europe and we consider it a great practice." He continued, "Here in the U.S., opportunities to participate in company financing transactions and new share issuances are usually only given to a select few." He ended, "At Reed's, we have always felt it is a best practice to give the shareholders, customers and individual investors a chance at a financing the company and benefiting from the future growth of the company."

Important Dates

Last Day to Buy Stock and Receive Rights          November 09, 2009(1)
Shares Trade Ex-Rights                            November 10, 2009
Record Date                                       November 13, 2009
Subscription Period                               From November 16, 2009 to
                                                   December 14, 2009(2)
Rights Eligible for Trading                       November 17, 2009
Last Day Rights May Be Traded                     December 9, 2009(2)
Expiration Date                                   December 14, 2009(2)

(1) Assumes three-day settlement.

(2) Unless the offering is extended.

This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor there any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state. The securities may only be offered by means of a prospectus, additional copies of which may be obtained, when available, by contacting the information agent, MacKenzie Partners, Inc., at 105 Madison Avenue, New York, NY 10016, toll-free: (800) 322-2885, collect: (212) 929-5500, or via email at reedrights@mackenziepartners.com.

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

Follow Reed's on Twitter at: http://www.twitter.com/reedsgingerbrew

Reed's Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf

Subscribe to Reed's RSS feed at: http://www.irthcommunications.com/REED_rss.xml

More information can be found at: http://www.irthcommunications.com/clients_REED.php

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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Contact: Andrew Haag Managing Partner IRTH Communications, LLC 1-866-976-IRTH (4784) Email Contact http://www.irthcommunications.com http://www.twitter.com/irthcomm