PORTLAND, Ore., June 19 /PRNewswire/ -- Allan McLennan, President of Rentrak's Advanced Media & Information Division (AMID) will give a presentation titled "Supply Chain Business Intelligence" during the first annual Entertainment Supply Chain Academy (ESCA) luncheon at the Hyatt Regency Century Plaza Hotel in Los Angeles on June 21, 2006. McLennan will discuss the evolution of media intelligence gathering within the media and entertainment sector and the importance of their customers' access to data that allows both timely and in-depth analysis of product across each of the windows (theatrical box office, rental, VOD, and retail sell through). He will also discuss how enhanced ASP-based software technology is allowing customers to integrate traditional supply chain management of physical product (warehouse management, order capture, financial settlement) with analytical capabilities. "The need for cross-media understanding is at an all time high with the exploding number of 'channels' across which content can now, or will soon be distributed," said McLennan. "Therefore, knowing how product is performing is imperative to how product is scheduled for distribution." The ESCA luncheon will bring together the largest audience of home media content holders, operations and procurement executives, replicators and service providers, distributors and retailers gathered in Los Angeles. The meeting is also supported by members of the Digital Entertainment Group (DEG), the leading trade organization on the Hollywood video studios. As president of Rentrak's Advanced Media & Information Division, McLennan has full operating and financial accountability and is responsible for providing the leadership, strategic planning experience, cross platform development expertise and digital entertainment industry knowledge required to drive growth and revenue for Rentrak's Entertainment Essentials(TM) suite of measurement and business information services for theatrical box office, home entertainment and on demand entertainment. Before joining Rentrak, McLennan was a principal in PureMac Advanced Digital Entertainment Media, a media and technology advisory firm serving interactive & digital entertainment clients in advertising analytics, interactive TV thin client authoring tools, mobile electronic program guides and remote PVR recording technologies. For 18 years, McLennan has used his unique blend of knowledge and skills in technology and hardware development, and traditional advertising (Grey Advertising, Saatchi & Saatchi), in the entertainment and interactive media industries in developing and marketing enhanced broadcasting, broadband, cable, telephony and mobile-based services and products for an international roster of global companies. The mission of the Entertainment Supply Chain Academy is to promote open collaboration and dialogue between all players in the DVD, videogame and CD media supply chain. This vital training and networking two-day event, June 20-21, will bring together key figures from the home video, audio and gaming industries with leading supply chain professionals and retailers to learn about the latest opportunities in the delivery of current and emerging packaged entertainment formats. For more information about the Entertainment Supply Chain Academy, visit http://www.entertainmentsupplychain.com/. About Rentrak Corporation Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's near-term focus centers on its Entertainment Essentials(TM) suite of services that is redefining measurement in the digital media era. Available by subscription, each Entertainment Essentials service provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies allowing executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/. Contacts: Sallie Olmsted/Shawn Smith Rentrak Corporation 310-854-8124/8187 DATASOURCE: Rentrak Corporation CONTACT: Sallie Olmsted, +1-310-854-8124, or Shawn Smith, +1-310-854-8187, both of Rentrak Corporation Web site: http://www.rentrak.com/

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