PORTLAND, Ore., Jan. 12, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and
TV everywhere, has signed a multi-year agreement with Citadel
Communications for its ABC-affiliate in Providence, R.I. (WLNE).
The station becomes the second in Providence to utilize Rentrak's massive and
passive measurement system, including Rentrak's single-source
automotive information, to sell the value of their audiences and
inventory in reaching actual purchasers.
"We are excited to be partnered with Rentrak," said President
& COO of Citadel Communications Ray Cole. "Rentrak's massive
database measurement will provide WLNE with stable demographic
ratings every day of the year. The stability that comes from
Rentrak and their Advanced Demographics will allow us to help our
station and our advertiser partners reach their specific
targets."
"Rentrak is excited to begin working with the Citadel
Communications," said Rentrak's Executive Vice President of Local
Television Steve Walsh. "We look
forward to a long and successful partnership with Citadel."
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak