New Nielsen Study Reveals Impact of RMG Office Network's Audience
12 June 2014 - 4:12AM
Marketwired
New Nielsen Study Reveals Impact of RMG Office Network's Audience
RMG Estimates Office Network Delivers 100 Million Impressions
Annually
DALLAS, TX--(Marketwired - Jun 11, 2014) - RMG NETWORKS (NASDAQ:
RMGN), a leading provider of Digital place-based media and digital
signage solutions technology, today released data developed with
Nielsen that defines the RMG Office Network as a powerful choice
for media planners and cross-platform video buyers for engaging
well-educated, high-earning working professionals with video
advertising.
Nielsen's research confirms that 62% of RMG Office Network
viewers are decision makers in management and senior level roles
including business owners and 78% of viewers are 18-49 years old.
The network's viewership also indexes highly for college-educated,
working professionals, and household income over $150,000. With 22%
having a household income of $150K+, that is twice the national
average.
Dwell time metrics were also strong with viewers spending an
average of 37 minutes engaged with the screen per day per visitor.
The level of dwell time is significant due largely to the fact that
RMG Office Network is located within the workspace where employees
spend most of their day.
"Nielsen's research validates that the RMG Office Network is a
superior way to engage and influence a valuable audience of
business decision makers when and where they are likely to make
purchase decisions," said Garry McGuire, CEO of RMG Networks. "We
had expected the data to show that our audience indexed much higher
than the national average for household income but it also indexed
very well on education and younger age demographics." Nielsen
research data spans nearly 600 nationwide.
This information will be distributed quarterly in Nielsen's
Place-based Video Report, the most influential and authoritative
review of digital-place-based networks for media buyers. Nielsen's
Place Based Video Report is a syndicated quarterly audience report
with 39 demographic breaks and impressions estimates. This report
is available online free to Nielsen subscribing agencies.
To learn more about the RMG Office Network, please visit
http://www.rmgnetworks.com/media-networks/office-media.
About RMG NETWORKS RMG NETWORKS (NASDAQ: RMGN) helps brands and
organizations communicate more effectively using location-based
video networks. The company connects brands with target audiences
using video advertising networks comprised of over 200,000 display
screens, reaching over 100 million consumers each month. The
company also builds enterprise video networks that empower
organizations to visualize critical data to better run their
business. RMG Networks works with over 70% of the Fortune 100. The
company is headquartered in Dallas, Texas, with offices in the
United States, United Kingdom, China, India, Singapore, Brazil and
the UAE. For more information, visit www.rmgnetworks.com.
RMG NETWORKS Media Contact Sheree N. Johnson TallGrass Public
Relations 917-783-7349 Sheree.johnson@tallgrasspr.com RMG NETWORKS
Investor Contact Carolyn Capaccio 212-838-3777
IR@rmgnetworks.com
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