Roku Introduces OTA Hybrid 4K HDR Streaming Player for Pay TV and Telco Operators Around the World
27 October 2017 - 12:00AM
Business Wire
Roku Inc. (Nasdaq: ROKU) today announced the availability of its
first 4K UHD HDR capable hybrid OTA streaming player for Roku
Powered™ partners. Telstra is the first Roku Powered licensee to
deploy the new 4K HDR hybrid streaming player for its Telstra TV
service later this month. By integrating a terrestrial tuner in the
4K HDR streaming player Telstra can offer its customers the best of
live TV, catch-up and on demand entertainment.
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Roku Powered OTA Hybrid 4K HDR Streaming
Player - Telstra TV (Photo: Business Wire)
"Our new 4K HDR hybrid streaming player is ideal for countries
where over the air TV is available. It really brings together
entertainment sources in a clever way, so consumers can watch live
and on demand entertainment with one single remote control," said
Andrew Ferrone, vice president of pay TV at Roku.
The Roku Powered licensing program is designed to help operators
grow their addressable market and reduce customer churn. Under the
program, operators leverage the Roku streaming platform including
the Roku OS, Roku Channel Store, and low-cost streaming players to
deliver live TV and on-demand services to their customers. In
partnership with Roku, operators develop their own streaming player
by customizing the home screen, app store, and streaming player for
their audiences. Roku provides ongoing software updates to the Roku
OS, hosts the app store, and provides application development
support and certification services. Today, the Roku Powered program
enables operators to deliver streaming services to customers in
Australia, Austria, Germany, Italy, Philippines, Republic of
Ireland, Spain, South Africa and the United Kingdom.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to
build and monetize large audiences, and provide advertisers
with unique capabilities to engage consumers. Roku streaming
players and Roku TV™ models are available around the world through
direct retail sales and licensing arrangements with TV OEMs and
service operators. The company was founded by Anthony Wood,
inventor of the DVR. Roku is headquartered in Los Gatos, Calif.
U.S.A.
Roku Powered and Roku TV are trademarks of
Roku, Inc. in the U.S. and in other countries.
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version on businesswire.com: http://www.businesswire.com/news/home/20171026005806/en/
RokuMike Duinmduin@roku.com
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