RESTON, Va., Feb. 21, 2020 /PRNewswire/ -- Comscore, Inc.
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced that it has
signed a renewal agreement to provide BuzzFeed with digital
audience measurement. This one-year deal provides BuzzFeed with
continued and expanded access to Comscore's Media Ratings solution,
including video and YouTube measurement tracking.
"Having granular insights into audience behavior is table stakes
today in order for brands to be able to achieve their business
outcomes," said Carol Hinnant, Chief
Revenue Officer, Comscore. "We are excited to renew and continue
our relationship with BuzzFeed."
Comscore Media Ratings offers a 360-degree
unduplicated view of consumption based on massive,
passively-collected datasets. Comscore's innovative lineup of
Digital Media Ratings offerings, which includes Media Metrix
Multi-Platform, Video Metrix Multi-Platform and Mobile Metrix,
allows publishers to evaluate online audiences across desktop and
mobile with insights powered by industry-leading census-based
digital measurement, including powerful advanced audience
segments.
About Comscore
Comscore (Nasdaq: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement.
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SOURCE Comscore