SUNDAY Installs Powerful Teradata Data Warehouse; Business Intelligence Capabilities Will Help Drive Personalized Value-Added Se
05 May 2005 - 12:30AM
Business Wire
Teradata(R), a division of NCR Corporation (NYSE:NCR), has won a
contract from SUNDAY Communications Limited (SEHK:0866)
(NASDAQ:SDAY) to build and deploy a powerful data warehouse. The
solution will help the telecommunications company to better
understand its customers' calling behavior and acceptance of
various new products and services. Most importantly, the data
warehouse will help to match the right service to the right user
group to maximize customer satisfaction levels. As a 3G license
holder, SUNDAY is committed to developing an increasingly advanced
range of wireless data service. The company has also been granted
additional spectrum to increase capacity to accommodate further
expansion of its customer base and enhance service quality. The
Teradata(R) enterprise data warehouse (EDW) will provide its
business decision-makers with a single view of the business,
including SUNDAY's customers, products, services and all key
business performance measurements. "We operate in one of the most
challenging industries, in one of the most competitive cities in
the world," said Agnes Mak, group director of Information
Technology at SUNDAY Communications Limited. "It is imperative that
our managers have access to in-depth, reliable data to enable them
to make fast, better, real-time business decisions. With the EDW,
we will be able to spend our time more profitably - by analyzing
the data." The EDW will be critical to SUNDAY's expansion
initiatives. It will provide SUNDAY with a consistent business
definition and business insights across departments, with detailed
historical data about its customers, product and services. Its
powerful features support ad hoc queries, multidimensional analysis
and the ability to closely monitoring all business key performance
indicators. "The EDW will bring together all of SUNDAY's 2G and 3G
customer data into a single repository for a completely integrated,
360-degree view of the business, providing management with a better
understanding of their customers' service needs and enabling them
to make rapid decisions to offer new services," said Mak. "The
Teradata EDW features high-performance parallel processing
technology, a full suite of data access and management tools and
robust data-mining capabilities," said Stanley Lam, general manager
of Teradata for Hong Kong and South China. "Business managers need
to have easy, efficient access to business insights in near real
time. They need to know things the moment they happen and be able
to react immediately to changes in market dynamics. A robust,
powerful and scalable environment like Teradata's allows users to
concentrate on creating business value from detailed data analysis
instead of worrying about finding and validating the information."
The total solution integrates Cognos Metrics Manager to help
monitor the company's priorities and strategic goals through
high-powered scorecards and metrics. About SUNDAY SUNDAY is an
innovative developer and provider of wireless communications and
data services in Hong Kong. It began commercial operations in 1997,
and its far-sighted management has built an efficient
infrastructure delivering high-quality services, supported by a
strong brand. The SUNDAY experience is rooted in the belief that
fun is good. A 3G license holder, the group has developed a strong
foundation for 3G services by providing innovative, relevant and
value-added services targeted to specific consumer segments. SUNDAY
is partnering on 3G with Huawei Technologies Co Ltd, which also
aligns with the group's longer-term aim to develop business in
mainland China. For more information, please visit www.sunday.com.
About Teradata Division Teradata (www.teradata.com), a division of
NCR Corporation (NYSE:NCR), is the global technology leader in
enterprise data warehousing, analytic applications and data
warehousing services. Organizations around the world rely on the
power of Teradata's award-winning solutions to get a single,
integrated view of their business to enhance decision-making,
customer relationships and profitability. About NCR Corporation NCR
Corporation (NYSE:NCR) is a leading global technology company
helping businesses build stronger relationships with their
customers. NCR's ATMs, retail systems, Teradata(R) data warehouses
and IT services provide Relationship Technology(TM) solutions that
maximize the value of customer interactions and help organizations
create a stronger competitive position. Based in Dayton, Ohio, NCR
(www.ncr.com) employs approximately 28,000 people worldwide. NCR
and Teradata are trademarks or registered trademarks of NCR
Corporation in the United States and other countries.
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