Launch of New Smart Balance(R) Spreadable Butters
09 May 2012 - 12:00AM
Butter just got better. Smart Balance, the maker of great tasting
heart-healthier products, is introducing a new line of creamy
spreadable butters that are now available in grocery stores
nationwide.
Tasting like regular butter but with 40 percent less saturated
fat, Smart Balance® Spreadable Butter is made using a unique blend
of butter and canola oil, plus EPA/DHA & ALA Omega-3s and a
naturally sourced ingredient, plant sterols, that helps block the
cholesterol in the butter.
"We're excited to produce another flavorful, high quality
product in support of those seeking a heart healthier lifestyle,"
said Steve Hughes, Smart Balance chairman and chief executive
officer. "These spreadable butters combine great taste with added
benefits in a soft butter that's easy to spread."
Three varieties of the heart-healthier spreadable butters are
available to suit a range of tastes and diets:
- Smart Balance® Butter & Canola Oil
Blend
- Smart Balance® Light Butter & Canola Oil
Blend
- Smart Balance® Butter & Canola and Extra
Virgin Olive Oil Blend
The spreadable butters come in 7.5 ounce containers marked with
the signature Smart Balance® logo and are available on grocer's
shelves now. To find stores that carry the spreadable butter and
other Smart Balance® products, visit
http://www.smartbalance.com/productlocator.
"This is truly a unique product in the marketplace," said
registered dietician Tammi Hancock. "Smart
Balance® Spreadable Butter has absolutely no
hydrogenated or partially hydrogenated oils, is zero grams trans
fat naturally and unlike regular butter, it has a naturally sourced
ingredient that helps block the cholesterol in the butter."
About Smart Balance, Inc.
Smart Balance, Inc. (Nasdaq:SMBL) is committed to providing
superior tasting, solution-driven products in every category it
enters. The company's health and wellness platform consists
of four trusted brands, each targeting a specific consumer
need: Smart Balance for heart healthier diets; Glutino for
gluten-free diets; Earth Balance for plant-based diets; and
Bestlife for weight management. The company markets the Smart
Balance line of products, which include Smart Balance® Buttery
Spreads, Enhanced Milks, Buttery Sticks, Peanut Butters, Microwave
Popcorn, Cooking Oils, Light Mayonnaise Dressings and Non-Stick
Cooking Spray. The company markets Glutino products, a
trusted pioneer and leader in the gluten-free category, with a wide
variety of great-tasting gluten-free foods consumers can trust
across a number of product categories, including Glutino®
Gluten-Free Pretzels, Pizzas and Bread. The company
markets the Earth Balance line of non-GMO, plant-based
products, which include Earth Balance® Buttery Spreads, Nut
Butters, Soy Milks, Vegan Mayo Dressings and Sandwich Spreads and
Organic Coconut Spread. The company also markets weight
management products, including Buttery Spreads and Sticks, under
the Bestlife™ brand. For more information
about Smart Balance, Inc., please visit www.smartbalance.com.
CONTACT: Media Contact:
Pam Gorsuch/Madeline LaFave
TBC Public Relations
410-986-1219/1275
pgorsuch@tbc.us/mlafave@tbc.us
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