Stein Mart Showcases Fashion, Savings in New Campaign from Bohan
22 September 2017 - 4:43AM
Business Wire
Stein Mart (NASDAQ: SMRT) takes to the runway—ok, the hallway—to
promote its everyday affordable fashion in a new advertising
campaign from Bohan Advertising.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170921006080/en/
Stein Mart's new ad campaign from Bohan
Advertising. (Photo: Business Wire)
The new ad opens with three women appearing to be in a fashion
show walking to the camera to a techno beat, as one notes “some of
us want fashion for the runway. And some of us want fashion for
running out to brunch.” The shot opens wider to reveal that the
women are actually in the foyer of a house, the strobe-flickering
effect courtesy of one woman’s son turning on and off the lights.
The campaign’s tagline is “Saving is a beautiful thing.” (View Ad
Here)
“Our research shows that our shoppers are very fashion-conscious
and love brands, but they also love not having to pay full price
for the fashion they want,” said Glori Katz, Stein Mart’s senior
vice president, marketing and advertising. “Saving is a beautiful
thing speaks to our shopper’s savvy and her uncompromising desire
for a go-to store that offers low prices and amazing style.”
The new campaign takes a clever approach by showing how Stein
Mart styles fit into the world of fashion just as easily as
everyday life. The spots deliver on the brand’s commitment to
building awareness of its designer and name-brand merchandise at
surprisingly low prices. The new ad is the first in a series that
will roll out during the remainder of the year.
“We wanted to take a light-hearted approach to showing that
fashion for today’s Stein Mart consumer is about being well dressed
for the everyday occasion and that Stein Mart understands this need
and delivers the goods to meet that need,” explained Jon Arnold,
executive creative director at Bohan.
The new ad appears in national and regional markets throughout
the U.S. and on digital channels. Bohan was awarded the Stein Mart
account this summer following a review.
About Bohan:
Established in 1990, Nashville-based Bohan is an independent,
full-service advertising and marketing agency. It has major clients
in tourism/hospitality, healthcare, retail and restaurants.
Accolades include Advertising Age Silver Award for Agency Culture,
Advertising Age Southeast Small Agency of the Year and Modern
Healthcare Agency of the Year. Learn more at BohanIdeas.com.
About Stein Mart
Stein Mart, Inc. (NASDAQ:SMRT) is a national specialty and
off-price retailer offering designer and name-brand fashion
apparel, home décor, accessories and shoes at everyday discount
prices. Stein Mart provides real value that customers will love
every day both in stores and online. The Company currently operates
293 stores across 31 states. For more information, please visit
www.steinmart.com.
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BohanTrish McGee, 615-327-1189tmcgee@bohanideas.comorStein
MartLinda Tasseff, 904-858-2639Director of Investor
Relationsltasseff@steinmart.com
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