PHOENIX, May 17 /PRNewswire-FirstCall/ -- The Inventure
Group, Inc. (Nasdaq: SNAK) announced it has received commitments
from major national grocery and mass merchandise retailers for its
licensed make-at-home Jamba™ All Natural Smoothies.
Since the Company announced the agreement with Jamba Juice
Company (Nasdaq: JMBA), to bring a variety of their legendary
smoothies to home freezers, Inventure reported it has received
commitments from most retailers within its targeted test markets.
Two of these retailers plan to stock the product nationally.
As a result, Inventure expects the smoothie line to be
distributed in more than 5,000 new stores by the end of the second
quarter of 2010.
Inventure has already started shipping to some of these new
retail customers and will leverage earnings from this launch to
optimize the next phase of the rollout in the third quarter of
2010. The initial launch will be supported by strong,
integrated trade and consumer programs.
"The $2.5 billion smoothie
category is strong and growing," said Terry
McDaniel, CEO of The Inventure Group. "We now have a
product that allows grocery, mass merchants and specialty retailers
to capture their share of this growing category. In
collaboration with the Jamba team, we've been able to offer an
affordable, great-tasting solution from the number one brand of
fruit smoothies in the country, and we're seeing significant
interest as a result. We are delighted to have a partnership
with one of America's leading lifestyle brands."
Jamba™ All Natural Smoothies are a result of a
licensing agreement with Jamba Juice Company announced in late
2009. The product is available in three of the leading
smoothie retailer's most popular flavors, including Razzmatazz®,
Mango-a-go-go® and Strawberries Wild®. The make at-home
line of smoothies contain real fruit, non-fat yogurt and the
Company's signature antioxidant boost, which delivers 100% Daily
value of Vitamin C.
About The Inventure Group, Inc.
With manufacturing facilities in Arizona, Indiana and Washington, The Inventure Group (Nasdaq: SNAK)
is a marketer and manufacturer of Intensely Different™ specialty
brands in indulgent and better-for-you food categories under a
variety of Company owned or licensed brand names, including
T.G.I. Friday's®, BURGER KING™,
Jamba™, Rader Farms®, Boulder Canyon™ Natural Foods, Poore
Brothers®, Tato Skins® and Bob's Texas Style®. For further
information about The Inventure Group please visit
http://www.inventuregroup.net.
Forward-Looking Statements
This press release (including information incorporated or deemed
incorporated by reference herein) contains "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements are those
involving future events and future results that are based on
current expectations, estimates, forecasts, and projections as well
as the current beliefs and assumptions of our management. Words
such as "outlook", "believes", "expects", "appears", "may", "will",
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terminology, are intended to identify such forward looking
statements. Any statement that is not a historical fact, including
estimates, projections, future trends and the outcome of events
that have not yet occurred, is a forward-looking statement.
Forward-looking statements are only predictions and are subject to
risks, uncertainties and assumptions that are difficult to predict.
Therefore actual results may differ materially and adversely from
those expressed in any forward-looking statements. Factors
that might cause or contribute to such differences include, but are
not limited to, those discussed under the section entitled "Risk
Factors" in our reports filed with the SEC. Many of such
factors relate to events and circumstances that are beyond our
control. You should not place undue reliance on
forward-looking statements. The Company does not assume any
obligation to update the information contained in this press
release.
SOURCE The Inventure Group, Inc.