Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the
"Company") and QVC® announce new additions to Martha Stewart’s
signature QVC line, which spans multiple categories. This spring,
Martha is set to introduce Martha Stewart Pets, and will also
unveil the latest offerings from her Gourmet Food and Garden
collections.
“From her very first appearance, Martha has impressed QVC
customers not only with her carefully curated collection of
products, but with her incomparable passion for helping others find
easy solutions to everyday problems,” said Doug Howe, Chief
Merchandising Officer for QVC Group. “Our customers trust in
Martha’s expertise entirely and truly regard her as a lifestyle
expert and teacher, and we know our customers are going to love
Martha’s new items as much as we do.”
Tune in to QVC on Thursday, March 15 at
3PM (ET) for the premiere of “Martha
Stewart – Pets” as Martha demonstrates distinctive ideas
for grooming, feeding, outfitting, and playing with pets. After
successfully launching Martha Stewart Wine Co., Martha’s curated
wine collection, in January, Martha is scheduled to further expand
her Gourmet Food collection with items ranging from pastries and
seafood to seasonal offerings. Following the successful pre-sale of
Martha Stewart’s 90th book, Martha’s Flowers, Martha is set to
introduce her latest tools and products perfect for preparing any
backyard or outdoor space for spring.
“The Martha Stewart brand is devoted to informing and inspiring
people to live more beautiful and functional lives, and I’m
thrilled to introduce new products that do just that,” said Martha
Stewart. “QVC allows me to engage directly with consumers and
share my signature collection with millions of shoppers around the
country. I look forward to further expanding my line with QVC
customers."
“Since launching on QVC, the Martha Stewart brand has
experienced a great deal of success across multiple categories,”
said Karen Murray, CEO of Sequential Brands Group. “We believe QVC,
a multi-platform retailer, to be a perfect fit for the Martha
Stewart brand and are excited to grow our business. QVC is truly
unmatched when it comes to offering an American icon like Martha
Stewart, who can span so many different categories, from food and
garden to skincare and apparel, and we are excited to debut our new
categories.”
Items from the Martha Stewart collection are available,
while supplies last, through QVC.com, the QVC apps or by
calling 800.345.1515. For the latest news and happenings
at QVC, please visit the QVC Newsroom at newsroom.qvc.com.
About Martha StewartMartha Stewart
is an Emmy® Award-winning television show host, entrepreneur,
bestselling author of 90 books, and America's most trusted
lifestyle expert and teacher. Millions of people rely on Martha
Stewart as a source of useful "how-to" information for all aspects
of everyday living—cooking, entertaining, gardening, home
renovating, collecting, organizing, crafting, holidays, healthy
living and pets. Currently, the Martha Stewart brand
reaches approximately 100 million consumers across all media
and merchandising platforms each month.
About Sequential Brands Group,
Inc. Sequential Brands Group, Inc. (Nasdaq:SQBG)
owns, promotes, markets, and licenses a portfolio of consumer
brands in the fashion, active, and home categories, which includes
the Martha Stewart media and merchandising properties. Sequential
seeks to ensure that its brands continue to thrive and grow by
employing strong brand management, design and marketing teams.
Sequential has licensed and intends to license its brands in a
variety of consumer categories to retailers, wholesalers and
distributors in the United States and around the world.
For more information, please visit Sequential's website
at: www.sequentialbrandsgroup.com. To inquire about licensing
opportunities, please email: newbusiness@sbg-ny.com.
About QVC QVC exceeds the
expectations of everyone we touch by delivering the joy of
discovery through the power of relationships. Every day, in nine
countries and counting, QVC engages millions of shoppers in a
journey of discovery through an ever-changing collection of
familiar brands and fresh new products, from home and fashion to
beauty, electronics and jewelry. Along the way, we connect shoppers
to interesting personalities, engaging stories, and award-winning
customer service. Based in West Chester, Pa. and founded in 1986,
QVC has more than 17,000 employees and has retail operations in the
U.S., Japan, Germany, United Kingdom, Italy, France, and through a
joint venture in China. Worldwide, QVC engages shoppers over 14
broadcast networks reaching nearly 360 million homes, seven
websites, and 195 social pages. Visit corporate.qvc.com to learn
more.
QVC is a wholly owned subsidiary of Liberty Interactive
Corporation and is attributed to the QVC Group tracking stock
(NASDAQ: QVCA, QVCB). QVC, Q, and the Q Ribbon Logo are registered
service marks of ER Marks, Inc. For more information on Liberty
Interactive Corporation, visit www.libertyinteractive.com.
Media Contacts: Sequential Brands Group, Inc.
Dana Miller
212-827-8347 dmmiller@marthastewart.com
QVCKatie DoughertyKatie.Dougherty@qvc.com
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