Consumers Say Social Media Is Helping Cope with Social Distancing, New BIGtoken Research Shows
15 September 2020 - 9:00PM
Business Wire
BIGtoken, built by SRAX, Inc. (NASDAQ: SRAX), a permission-first
consumer data management platform, released a new consumer research
report that compares social media usage one month versus four
months into the global pandemic.
BIGtoken surveyed their United States user base in April to
understand how the pandemic has affected their social media use.
Later, the company redeployed the same survey in August to compare
results.
Here’s what BIGtoken found out:
- In April, 24% respondents said they think they’re on social
media more than 5 hours per day. In August, that number dropped to
21%, with more people answering (27%) that they’re on social media
between 2 to 4 hours.
- When asked ‘Do you believe social media has helped social
distancing feel less overwhelming overall?’ 64% said yes.
- 44% of respondents said they have started following more
special interest accounts on social media since the pandemic
started.
- In April, 64% of respondents said they were on the Internet
more than they were in the prior month. And in August, 56% said
they were on the Internet more than they were in the previous 4
months.
BIGtoken provides an excellent platform for conducting highly
accurate primary research across a fast-growing, 100% opted-in
audience exceeding 16.7 million consumers. This BIGtoken study was
conducted using our Lightning Insights product, a solution that
enables brands to quickly activate research panels and get robust
audience insights in just hours. The survey was deployed via the
BIGtoken mobile app in the first week of April and August, and
responses were aggregated and released 24 hours later.
You can download the full research report here:
https://research.bigtoken.com/resources/reports/social-media-use-covid-19
Want to learn more about BIGtoken’s research and insights?
Contact us here: https://research.bigtoken.com/contact
About BIGtoken
BIGtoken is a permission-first consumer data management
platform. It is the first consumer-managed data marketplace where
people can own and earn from their data. Through a transparent
platform and consumer reward system, BIG offers consumers choice,
transparency, and compensation for their data. Participating
consumers earn rewards, and developers are able to build
pro-consumer online experiences on top of the BIG platform. The
system also provides advertisers and media companies access to
transparent, verified consumer data to better reach and serve
audiences. For more information on BIGtoken, visit
bigtoken.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200915005334/en/
Natalie Santos press@srax.com
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