TripAdvisor Announces Instant Booking Agreement With Expedia, Inc.
20 December 2016 - 11:00PM
TripAdvisor (NASDAQ:TRIP) announced an agreement to begin
adding hotel inventory from select Expedia, Inc. brands to the
TripAdvisor instant booking platform. As part of the initial test,
select hotel inventory from Expedia brands will be available to
book on TripAdvisor’s U.S. desktop site.
TripAdvisor’s instant booking feature enables users
to simply tap or click the “Book Now” button to initiate a hotel
reservation, powered by the hotel or online travel agent. Both the
transaction, as well as customer service, will be handled by the
partner.
“Adding Expedia to the instant booking platform
nicely complements TripAdvisor’s existing hotel inventory and helps
users shop for a great deal on a hotel,” said Robin Ingle, senior
vice president of global sales, TripAdvisor.
“With this new agreement, we are interested to see
how we can drive additional customer acquisition given the product
and customer experience enhancements instant booking has made,”
said Aaron Price, senior vice president of global marketing,
Expedia, Inc.
TripAdvisor Instant
BookingLaunched initially to U.S. consumers on mobile
devices in June 2014, hotel instant booking is now available to
users around the globe, providing travelers a seamless and
efficient hotel booking experience.
TripAdvisor continues to add hospitality partners
to its instant booking marketplace, including, Accor, Best Western
International, Carlson Rezidor, Choice Hotels, Hyatt Hotels,
Langham Hospitality, La Quinta Inns & Suites, Mandarin
Oriental, Marriott International, Starwood Hotels & Resorts and
Wyndham Worldwide. These respected suppliers have joined a growing
list of more than 70 hotel chains, groups, and online travel agency
(OTA) partners that will power bookings on the platform.
About TripAdvisorTripAdvisor® is
the world's largest travel site**, enabling travelers to unleash
the potential of every trip. TripAdvisor offers advice from real
travelers and a wide variety of travel choices and planning
features with seamless links to booking tools that check hundreds
of websites to find the best hotel prices. TripAdvisor branded
sites make up the largest travel community in the world, reaching
390 million average monthly unique visitors, and reached 435
million reviews and opinions covering 6.8 million accommodations,
restaurants and attractions. The sites operate in 48 markets
worldwide. TripAdvisor: Know better. Book better. Go better.
TripAdvisor, Inc. (NASDAQ:TRIP), through its
subsidiaries, manages and operates websites under 24 other travel
media brands: www.airfarewatchdog.com, www.bookingbuddy.com,
www.citymaps.com, www.cruisecritic.com,
www.familyvacationcritic.com, www.flipkey.com, www.thefork.com
(including www.lafourchette.com, www.eltenedor.com, www.iens.nl,
www.besttables.com and www.dimmi.com.au), www.gateguru.com,
www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.housetrip.com, www.independenttraveler.com, www.jetsetter.com,
www.niumba.com, www.onetime.com, www.oyster.com,
www.seatguru.com, www.smartertravel.com,
www.tingo.com, www.travelpod.com, www.tripbod.com,
www.vacationhomerentals.com, www.viator.com, and
www.virtualtourist.com.
*Source: TripAdvisor log files, average monthly
unique visitors, Q3 2016
**Source: comScore Media Metrix for TripAdvisor
Sites, worldwide, July 2016
CONTACTS:
US Press Office
Kevin Carter
(781) 800-5237
kcarter@tripadvisor.com
UK Press Office:
ukpressoffice@tripadvisor.com
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