Los
Angeles, CA, May 20, 2021 -- InvestorsHub
NewsWire --
Troika Media Group, Inc. (Nasdaq:TRKA)
("TMG" or "Company"), a brand consultancy and marketing innovations
company that provides integrated branding and marketing solutions
for global brands in entertainment, sports and consumer goods,
today announced that in collaboration with Stampede Ventures, an
LA-based content creation company, the Company’s New York-based
Mission group was engaged to launch a new non-fungible token
(“NFT”) series based on a partnership between the Dole Sunshine
Company and the “Hungry Artist” David Datuna. The five-piece series
includes four fruit- inspired NFTs and a final fifth piece,
Sunshine for All. To view a video of the series, please click on
the following link
https://youtu.be/tud8YGXjbAw
Mission specializes
in placing brands in culture via live experiences, brand
partnerships, public relations, social and influencer engagement
and amplification. Mission, together with Stampede Ventures, worked
collaboratively with Dole to create a successful NFT, including
partnering with the artist, narrative development, gallery
installation, sourcing of the videographer and photographer for all
social assets and promotion, and the development of assets for the
NFT auction platform
Rarible.com.
NFTs
are digital files such as art, video, and audio stored on
blockchain, which is the digital ledger technology that powers
cryptocurrencies like Bitcoin. NFTs are an important new technology
-- they allow artists and sellers to have full control over the
distribution of an item, including tracking its use and preventing
the creation of fakes. Troika intends to launch an NFT managed
services platform to turn NFTs into a reliable source of revenue
for its clients, within the film, TV, music, gaming, foods and
technology industries.
“TMG
was honored to launch its first NFT initiative with Dole centered
around generating greater awareness of world hunger,” said Robert
Machinist, Troika Chairman and CEO. “We are very excited about
adding capabilities and services into the promising new NFT
ecosystem where technology innovation can help solve many of the
challenges affecting our clients in the content creation industry.
NFT’s can also support our clients’ brand-building, brand awareness
and product promotion initiatives by enhancing the user experience
and driving consumer loyalty."
“The
NFT space is an exciting frontier that unlocks so many
possibilities in art and media and Stampede Ventures was thrilled
to partner with Mission, Dole and David Datuna for an ambitious
project in this strange new world that supports a terrific cause,”
said Jay Judah, Head of Alternative and Innovation at Stampede
Ventures.
The
Dole/Datuna Partnership focused on World Hunger
The
aim of the collection is to increase awareness of food insecurity
and malnutrition worldwide, while raising funds toward alleviating
hunger today. The works are available for purchase via NFT auction
platform
Rarible.com. Coinciding with
launch, the NFTs and physical piece were also on display to the
public for a limited time only (May 6-9) at Superchief Gallery in
New York City.
The
partnership with Dole emerged from Datuna's involvement in a
performance act at the 2019 Art Basel Miami where he consumed a
piece of art, called "Comedian”. The piece was essentially a banana
taped to the wall, with a $120,000 price tag, created by the
Italian-born artist Maurizio Cattelan. The piece, and the act,
which earned him the name "Hungry Artist," were designed to draw
attention to the global hunger crisis. Net proceeds from the NFT
sales will be donated to Boys & Girls Clubs to fund nutrition
and hunger-focused programming, including the Sunshine for AllTM
Cities program.
About
The Dole Sunshine Company
The
name Dole Sunshine Company is used to represent the global
interests and combined efforts of Dole Asia Holdings, Dole
Worldwide Packaged Foods and Dole Asia Fresh. Dole Sunshine Company
is not an actual business entity and does not operate as such in
any country or region. For more information on Dole Sunshine
Company, please visit
DoleSunshine.com or
SunshineForAll.com/en/blog.
About
Stampede Ventures
Stampede Ventures is
an independent entertainment media company founded by Greg
Silverman, the former President of Warner Bros. Pictures. The
company’s lead investor and Co-Chairman is Gideon Yu, former CFO of
Facebook and YouTube, and Co-Owner of the San Francisco 49ers.
Additional investors include leaders from Silicon Valley, Asia, and
the U.S. media space. Stampede Ventures is on the forefront of
content creation across the divisions of film, television,
international and alternative programming. Their debut film, Pink
Skies Ahead, premiered to critical acclaim at AFI Fest 2020, sold
to MTV Studios and premiered on MTV on May 8, 2021. Their family
co-viewing special, Mo Willems and the Storytime All-Stars Present:
Don’t Let The Pigeon Do Storytime!, is currently streaming on HBO
Max. They also recently inked an international First Look deal with
CBS Studios International.
About
Troika Media Group
Troika
Media Group is an end-to-end brand solutions company that creates
both near-term and long-term value for global brands in
entertainment, sports and consumer products. Applying emerging
technology, data science, and world-class creative, TMG helps
brands deepen engagement with audiences and fans throughout the
consumer journey and builds brand equity. Clients include Apple,
Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN,
HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX,
Netflix, Sony and Coca-Cola. For more information, visit
www.thetmgrp.com
Forward-Looking
Statements
Certain statements in
this press release that are not historical facts are
forward-looking statements that reflect management's current
expectations, assumptions, and estimates of future performance and
economic conditions, and involve risks and uncertainties that could
cause actual results to differ materially from those anticipated by
the statements made herein. Forward-looking statements are
generally identifiable by the use of forward-looking terminology
such as "believe," "expects," "may," "looks to," "will," "should,"
"plan," "intend," "on condition," "target," "see," "potential,"
"estimates," "preliminary," or "anticipates" or the negative
thereof or comparable terminology, or by discussion of strategy or
goals or other future events, circumstances, or effects. Moreover,
forward-looking statements in this release include, but are not
limited to, the impact of the current COVID-19 pandemic, which may
limit access to the Company's facilities, customers, management,
support staff, and professional advisors, and to develop and
deliver advanced voice and data communications systems, demand for
the Company's products and services, economic conditions in the
U.S. and worldwide, and the Company's ability to recruit and retain
management, technical, and sales personnel. Further information
relating to factors that may impact the Company's results and
forward-looking statements are disclosed in the Company's filings
with the SEC. The forward-looking statements contained in this
press release are made as of the date of this press release, and
the Company disclaims any intention or obligation, other than
imposed by law, to update or revise any forward-looking statements,
whether as a result of new information, future events, or
otherwise.