US Consumers Going Home for the Holidays May Skip the Relatives and Go Straight to the Rental
06 December 2019 - 2:00AM
New survey by trivago reveals 25% of Americans consider
a rental or alternative accommodation their “ideal hotel” for the
holiday season
DÜSSELDORF, GERMANY – December 5,
2019 – While the holidays can bring families together,
squeezing multiple generations into one home doesn’t always lead to
joyous and peaceful celebrations. In some cases, family tensions
are unwrapped sooner than the presents under the tree. This may
explain why only half of holiday travelers (49%) say they prefer
staying with relatives or friends, with more than four in 10 (42%)
saying they choose to stay in a local hotel, according to a new
survey by trivago N.V. (NASDAQ: TRVG), a leading global
accommodation search platform.
The consumer omnibus survey, conducted from Nov. 14-17, polled
more than 1,000 Americans on their lodging preferences during the
holidays. The results reveal significant differences among
households with kids and across generations.
Rentals are Greater Than Relatives One-quarter
of consumers says their “ideal hotel” for the holidays is a rental
or alternative accommodation, and nearly one in five (19%) say
they’d prefer to drive back to their own apartment/home than stay
with relatives or pay for a hotel. This preference is even higher
among Baby Boomers, with nearly one-quarter (23%) admitting they’d
rather hit the road than crash with relatives.
“What the data reveals is the significance of apartments for all
ages of travelers, even if a stay at their family home is
available,” said Axel Hefer, CEO of trivago. “It’s clear that
travelers are looking for that home-like feel during the holidays,
maybe having a kitchen available or the coziness of living
room. Rental owners and alternative accommodation sites have
a great opportunity this holiday season to deliver on consumer
expectations and desires for privacy and comfort during the busiest
and sometimes most stressful time of the year.”
Travelers with Kids Find Rentals More Realistic
Traveling with kids is often more demanding than taking a solo
trip. In general, the added pressure of entertaining kids while
trips tend to take longer because of crowds and inclement weather,
can make the idea of traveling for the holidays not exactly jolly.
This may explain why a larger percentage of households with kids
admit that they prefer to stay on their own versus with relatives,
compared to the national average. Nearly one-third (32%) of those
with kids say they’d choose a rental as their “ideal hotel” this
holiday season, compared to a quarter of overall respondents.
Peace and Quiet: The Greatest Gift of All The
trend of gifting experiences has continued to increase in
popularity over the years; however, this year more people may
purchase gift cards to alternative accommodation sites for
Millennials based on what the trivago survey reveals. More than
one-third of Millennials (36%) agree with the statement that the
greatest gift they could receive this holiday season is the
experience of staying in a rental. This is a substantial increase
compared to the 29% of overall respondents who say they agree
staying at a rental would be the ultimate gift this holiday
season.
For more information, visit our website and magazine.
About the surveytrivago commissioned Engine to
conduct a demographically representative omnibus survey among a
sample of 1,004 U.S. adults 18 years of age and older. This survey
comprised 502 men and 502 women and was live on November 14-17,
2019.
About trivagotrivago is a leading global hotel
search platform focused on reshaping the way travelers search for
and compare hotels and alternative accommodations. Incorporated in
2005 in Düsseldorf, Germany, the platform allows travelers to
make informed decisions by personalizing their hotel search and
providing them access to a deep supply of hotel information and
prices. trivago enables its advertisers to grow their businesses by
providing access to a broad audience of travelers via its websites
and apps. As of June 30, 2019, trivago has established
55 localized platforms connected to over 3.5 million hotels and
alternative accommodations, in over 190 countries.For more
information, trivago’s earnings releases and other financial
information are available at ir.trivago.com or visit
company.trivago.com/press for all corporate news.
Contacts:Press Contact: Stephanie
Lowenthal, stephanie.lowenthal@trivago.comInvestor
Relations: ir@trivago.com
Forward looking statementsThis press release
contains certain forward-looking statements. Words, and variations
of words such as "believe," "expect," "plan," "continue," "will,"
"should," and similar expressions are intended to identify our
forward-looking statements. These forward-looking statements
involve risks and uncertainties, many of which are beyond our
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results to differ materially from those in the forward-looking
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our forward-looking statements, see our risk factors, as they may
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undertake any obligation to update or revise any forward-looking
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"company", or "trivago", or similar terms shall mean trivago N.V.
and, as the context requires, its subsidiaries
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