Turkish Airlines Turns to Technology to Boost Revenues by Five Percent; Carrier Picks Sabre Airline Solutions for Inventory and
19 October 2005 - 10:00PM
Business Wire
Turkish Airlines is applying new technology to achieve greater
revenues from improved inventory management. The airline has signed
a multi-year contract worth more than US$1 million with Sabre
Airline Solutions for decision-support technology from the Sabre
AirMax Revenue Management group of products. Turkish Airlines
expects to boost total revenues by five percent as a result of the
deal. Sabre Airline Solutions signed a similar deal with Japan
Airlines Group (JAL) just two months ago. It is a recognized leader
in airline revenue management solutions and services, with many
other customers including Air France, Alitalia, Gulf Air, Kuwait
Airways, Malaysia Airlines, TAM Brazilian Airlines and US Airways.
Version 6 of Revenue Manager will reduce Turkish's exposure to
no-shows and duplicate bookings. The product will help it make the
most of high-value demand close to departure, while simultaneously
limiting the number of empty seats on departing aircraft. Revenue
Manager will also give Turkish a range of decision-support tools
including data collection, forecasting and performance measurement
-- all enabling the airline to improve the way it manages seat
availability. Turkish Airlines will also use the Group Manager
module. Almost 25 percent of the airline's sales come from group
travel, and the technology will allow it to fully automate this
part of its business. Using information provided by Revenue
Manager, Group Manager will show where a group booking may displace
higher-yield individual travelers. It will allow the carrier to
evaluate ad-hoc groups and series groups -- those requesting the
same flights over a period of time. "We expect big improvements in
demand forecasts," said Sami Alan, Turkish's senior vice president
of revenue management. "Revenue Manager 6, coupled with the Group
Manager module, will provide substantial marginal revenue
contribution over our existing revenue management software. "The
Sabre Airline Solutions team was able to demonstrate the
flexibility of the system to match our processes and needs," Alan
said. "This was a refreshing change from the approach of other
suppliers out there." "In the current airline industry environment
of spiraling fuel costs, better management of seat availability and
prices is vital to improving revenues and achieving sustained
profitability," said Murray Smyth, Sabre Airline Solutions'
vice-president for the EMEA region. "This is a great example of
Sabre helping airline customers to improve business performance.
This is the goal of all our solutions and services, including
airline operations, reservations and sales, and agency and Internet
distribution," Smyth added. Turkish also plans to work with Sabre
on its planned entry into the thriving low-fare sector in Europe
and the Middle East. It has the option to use the Low Fare Manager
module, which provides the means to price effectively, maximize
revenues, and compete effectively with low-cost competitors in
volatile markets. The Turkish flag carrier is also in discussions
with Sabre over the use of other decision-support and operational
products. About Sabre Airline Solutions Sabre Airline Solutions, a
Sabre Holdings company, is the world's largest provider of software
products, reservations and departure control systems and other
passenger management systems, and consulting services that help
airlines simplify operations and lower costs. Sabre Airline
Solutions' proven leadership is demonstrated by the growing number
of airlines that leverage the technology and services: More than
200 airlines worldwide use Sabre Airline Solutions' broad portfolio
of smart solutions for decision-support tools to increase revenues
and improve operations. More than 100 airlines worldwide rely on
Sabre Airline Solutions for passenger management solutions, with 15
new carriers added and nine carrier renewals for SabreSonic Res
advanced reservations in 2003. In the first half of 2004, six new
carriers signed up the new generation passenger solution, and
another three carriers renewed contracts. In addition, more than
100 clients worldwide have turned to Sabre Airline Solutions
consulting group for strategic, commercial and operational
consulting. More than 500 contracts worldwide were signed in 2003
within Sabre Airline Solutions and nearly 400 have been signed in
the first half of 2004. Sabre Holdings (NYSE:TSG) connects people
with the world's greatest travel possibilities by retailing travel
products and providing distribution and technology solutions for
the travel industry. More information about Sabre Holdings is
available at http://www.sabre-holdings.com. Sabre Airline
Solutions, the Sabre Airline Solutions logo, Air Max Revenue
Manager, Group Manager, Low Fare Manager, SabreSonic are trademarks
and/or service marks of an affiliate of Sabre Holdings Corporation.
All other trademarks, service marks, and trade names are the
property of their respective owners.
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