Sabre Airline Solutions Clinches Sterling Deal
18 March 2006 - 2:33AM
Business Wire
Danish low-cost carrier Sterling Airlines A/S has recently
implemented and cut over to operational and decision support
technology from Sabre Airline Solutions, the global leader of
software and services for the airline industry from planning to
execution, to streamline its business processes and realize cost
savings. The implementation follows Sterling's acquisition last
year of Maersk. The airline's combined fleet now comprises 30
Boeing 737-800, -700 and -500, and it expects this to grow toward
100 aircraft shortly. As a main step in this implementation
project, the company has replaced Lufthansa Systems' Netline with
the Sabre Rocade Airline Operations Suite of products, designed to
meet the needs of the low-cost sector. Sterling has traditionally
used the Rocade suite, while Maersk implemented Netline in 2004.
"We evaluated and benchmarked both systems," said Christian
Balling, Sterling project manager. "Greater automation and
flexibility were the Rocade suite's most significant
differentiating features." Sterling is the first airline to combine
the Rocade suite with Sabre Airline Solutions' EC Slots real-time
European slot request and management module. Airlines that signed
up for the Rocade suite last year included FlyMe (Sweden), Air
Austral (Reunion), Aero 2000 (Chile), Eastern Airways (United
Kingdom), JSC Air Management Group (Russia), Lan Peru (Peru),
Nordic Regional (Sweden), Skywest (Australia), Star Air (Denmark),
Goldenair (Sweden) and Transwede (Sweden). "We try constantly to
analyze why deals are won with the Rocade suite, and what the
winning factors are," said Murray Smyth, Sabre Airline Solutions
senior vice-president for the EMEA region. "Frequently mentioned
functions and features include the intuitive graphical screen, the
ARCON auto-rostering tool and the Raptor pairing optimiser. On top
of that, our experience tells us over and over again that reference
visits to existing customers are important components of the sales
process." About Sabre Airline Solutions Sabre Airline Solutions, a
Sabre Holdings company, is the world's largest provider of products
to help airlines market, sell, service and operate from planning to
execution. More than 200 airlines use its broad portfolio of
decision-support tools to increase revenues and improve operations,
while more than 500 use its leading operational technology. More
than 100 airlines rely on Sabre Airline Solutions for passenger
management solutions, while a similar number have turned to the
company's consulting group for strategic, commercial and
operational advice. Sabre Holdings (NYSE:TSG) connects people with
the world's greatest travel possibilities by retailing travel
products and providing distribution and technology solutions for
the travel industry. More information about Sabre Holdings is
available at http://www.sabre-holdings.com. Sabre Airline
Solutions, the Sabre Airline Solutions logo, Sabre and Rocade are
trademarks and/or service marks of an affiliate of Sabre Holdings
Corp. All other trademarks, service marks and trade names are the
property of their respective owners. (C) 2005 Sabre Inc. All rights
reserved.
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