Tr3s Presents The Superstars Of Norteno, Banda, Ranchera, Mariachi
& Duranguense On "Remexa", Starting November 5TH
MIAMI, Nov. 5, 2012 /PRNewswire/ -- Tr3s, the
entertainment destination for bilingual/bicultural Latinos in the
US, announces the premiere of "Remexa", a daily 30-minute
video-driven show that showcases music from the #1 genre on the US
Latin charts - Regional Mexican Music. "Remexa" will introduce new
and established acts such as Espinoza
Paz, Los Tigres Del Norte, Arolladora Banda Limon,
Gerardo Ortiz, Banda el Recodo,
Jenni Rivera and Calibre 50 with a
video rotation at 11am
PST/2pm EST Monday-Friday on
Tr3s.
"Remexa offers a focused program that showcases the
incredible sights and sounds of the Regional Mexican scene,"
said Antonio Silva, GM of
Fonovisa-DISA (UMLE). "We look forward to highlighting the
rising stars and iconic acts from the incredible artists and
musicians who continue to pave the way for this home-grown genre,"
he added.
"This show further super-serves our audiences, particularly
the west coast viewers who bear the most affinity to this genre
that continues to break records and grow massive audiences across
multiple generations," said Marc
Zimet, VP of Music and Talent for Tr3s. "We're also
adding a few of the big hits of the Regional Mexican genre to our
daily music shows like 'Hits' and 'Cafeina', as well as our weekly
countdown show 'Top 20'."
Tr3s, owned and operated by Viacom International Media Networks
– The Americas, a unit of Viacom Inc. (NYSE: VIA, VIA.B), reaches
35 million Total TV households of which 6.1 million are Hispanic TV
Households. The network's programming embraces the culture and
lifestyle of the bilingual/bicultural Latino in the US, through
original productions, key acquisitions and content from Viacom's
portfolio of entertainment brands. Tr3s empowers its audience to
think-socially through the network's "Agentes de Cambio" campaign,
which encourages young Latinos to create change in their
communities through innovative solutions that address their health
and social issues. In addition, the brand taps into the growing
number of digitally connected Latinos and Hispanic marketers across
multiple platforms including www.TR3S.com, Tr3s Blogamole Network
and Insight Tr3s.
SOURCE Tr3s: MTV, Musica y Mas