Wingstop Creates Chief Experience Officer Role to Further Deliver World-Class Guest Experience
27 June 2017 - 10:15PM
Wingstop Restaurants Inc. (NASDAQ:WING), the award-winning wing
concept with 1,031 locations worldwide, today announced that it has
appointed Stacy Peterson to the newly created position of Chief
Experience Officer (CXO). In this new role, Ms. Peterson, who has
served as Wingstop’s Chief Information Officer since 2014, will be
responsible for advancing all aspects of the guest experience. She
will continue to report directly to Charlie Morrison, President and
Chief Executive Officer.
“In our drive to become a top 10 worldwide restaurant brand,
Wingstop is committed to delivering a world-class guest
experience,” said Mr. Morrison. “Stacy’s leadership in the digital
space has been a driving force for the Company, significantly
enhancing how fans interact with our brand, including via social
ordering on Facebook Messenger and Twitter and voice-activated
ordering on Amazon Alexa. Through these innovations, digital sales
have grown to more than 20 percent of the Company’s total sales,
which is leading the way in the fast casual category. With
her keen understanding of our business and guests, Stacy is
uniquely positioned to take on this newly created and expanded
role.”
As CXO, Ms. Peterson will spearhead leveraging insights derived
from guest feedback to develop strategic imperatives that ensure
Wingstop remains at the forefront of consumer facing innovation and
restaurant operating technologies. She will also be responsible for
the strategic development of digital solutions and all corporate
systems including guest-facing applications, restaurant
point-of-sale (POS), back of house applications and corporate
infrastructure.
“I am honored to be appointed to this new role,” said Ms.
Peterson. “Wingstop has made significant strides through our
technological innovations, especially in the digital realm. Knowing
that our fans now have the ability to interact with the brand
through various channels, I look forward to growing the ways we
offer our guests a truly world-class experience in every aspect of
our business.”
About Wingstop Founded in 1994 and
headquartered in Dallas, Texas, Wingstop Inc. (NASDAQ:WING)
operates and franchises 1,031 restaurants across the United States,
Mexico, Singapore, the Philippines, Indonesia and the United Arab
Emirates. The Wing Experts’ menu features classic and boneless
wings with 11 bold, distinctive flavors including Original Hot,
Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic
Parmesan, Hickory Smoked BBQ, Louisiana Rub, and Mango Habanero.
Wingstop’s wings are always cooked to order, hand-sauced and tossed
and served with a variety of house-made sides including fresh-cut,
seasoned fries. Having grown its domestic same store sales for 13
consecutive years, the Company has been ranked #3 on the “Top 100
Fastest Growing Restaurant Chains” by Nation’s Restaurant News
(2016), #7 on the “Top 40 Fast Casual Chains” by Restaurant
Business (2016), and was named “Best Franchise Deal in North
America” by QSR magazine (2014). Wingstop was ranked #88 on
Fortune’s 100 Best Medium Workplaces list in October 2016. For more
information visit www.wingstop.com or
www.wingstopfranchise.com. Follow us on facebook.com/Wingstop
and Twitter @Wingstop.
Media Contact
Brian Bell
972-707-3956
bbell@wingstop.com
Investor Contact
Raphael Gross
203-682-8253
raphael.gross@icrinc.com
Wingstop (NASDAQ:WING)
Historical Stock Chart
From Apr 2024 to May 2024
Wingstop (NASDAQ:WING)
Historical Stock Chart
From May 2023 to May 2024