NMTV Launches New My World Series of Shows
06 June 2007 - 11:06PM
PR Newswire (US)
BEIJING, June 6 /Xinhua-PRNewswire/ -- Xinhua Finance Media
("XFMedia"; Nasdaq: XFML), China's leading diversified financial
and entertainment media company today announced that China's NMTV
satellite channel has launched a series of new television shows
based around the My World concept aimed at China's growing upwardly
mobile viewers. XFMedia has an exclusive agreement with Shanghai
Camera Media to sell all the ad time for the new shows, which
include the talk show My Night, plus My Toys, My Fashion, My
Celebrity and the dating show My Cupid. NMTV reaches 105 cities
across China, including Beijing, Shanghai and Guangzhou, and has a
potential viewership of an estimated 225 million. Each show is 30
minutes in length with the premier broadcast of each show on a
different weekday evening at 10pm. All shows are repeated twice
daily, once at 1pm and 11:30pm the following day. XFMedia's CEO Ms
Fredy Bush said the new shows are part of a package of new programs
that NMTV satellite channel started broadcast on May 14, 2007. "We
are pleased that the My World series of shows is broadcasting on
NMTV, which is an important step in the expansion of the broadcast
advertising opportunities for XFMedia's Advertising group," Ms Bush
said. "We are delighted to be able to work with them on selling
advertising space associated with this new program which targets
the high net-worth audience." XFMedia's Advertising Group handles
nationwide advertising for television, newspapers, magazines,
online and outdoor media, among which XFMedia possesses exclusive
rights to on-campus billboards in select Shanghai universities, as
well as advertising for radio stations in Beijing and Shanghai. The
Advertising Group designs, produces and places advertising for both
in-house and outside clients. About Xinhua Finance Media Limited
Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is China's leading
diversified financial and entertainment media company targeting
high net worth individuals nationwide. The company reaches its
target audience via TV, radio, newspapers, magazines and other
distribution channels. Through its five synergistic business
groups, Advertising, Broadcast, Print, Production and Research,
XFMedia offers a total solution empowering clients at every stage
of the media process and keeping people connected and entertained.
Headquartered in Beijing, the company has offices and affiliates in
major cities of China including Beijing, Shanghai, Guangzhou,
Shenzhen and Hong Kong. For more information, please visit
http://www.xinhuafinancemedia.com/ . Xinhua Finance Media is a
subsidiary of Xinhua Finance Limited ("XFL"; TSE Mothers: 9399),
China's premier financial information and media service provider.
XFL owns 36.9% of the equity and 85.4% of the voting rights of
XFMedia through its holding of class B common shares, which have
ten votes per share. The investing public, the company's China
partners, executives and staff own class A common shares in the
company with one vote per share. The dual-class common share
structure was created to accommodate the regulatory landscape of
China's media sector. Safe Harbor Statement This announcement
contains forward-looking statements. These statements are made
under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can
be identified by terminology such as "will," "expects,"
"anticipates," "future," "intends," "plans," "believes,"
"estimates," 'confident' and similar statements. Among other
things, expectations about the Chinese television market and
quotations from management in this announcement contain forward-
looking statements. Statements that are not historical facts,
including statements about XFMedia's beliefs and expectations, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those contained in any forward-looking
statements. Potential risks and uncertainties are risks outlined in
XFMedia's filings with the U.S. Securities and Exchange Commission,
including its registration statement on Form F-1. All information
provided in this press release is as of the date of release, and
XFMedia undertakes no duty to update such information, except as
required under applicable law. For more information: China Xinhua
Finance Media Ms. Joy Tsang Tel: +86-21-6113-5999 Email: United
States Taylor Rafferty Mr. John Dudzinsky Tel: +1-212-889-4350
Email: DATASOURCE: Xinhua Finance Media CONTACT: China - Ms. Joy
Tsang of Xinhua Finance Media, +86-21-6113-5999, or ; or United
States - John Dudzinsky of Taylor Rafferty, +1-212-889-4350, or ,
for Xinhua Finance Media Web Site:
http://www.xinhuafinancemedia.com/
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