Qualtrics Launches “Irreverent” Film Series on XM+
07 July 2022 - 1:00AM
Business Wire
"Irreverent" Tells the Stories of Brands
Pushing the Status Quo to Win on Experience
Qualtrics (Nasdaq: XM), the leader and creator of the experience
management (XM) category, today announced the launch of
“Irreverent”, a new film series on XM+, the destination for
business professionals charged with designing and improving
customer and employee experiences.
“Irreverent” is a multi-part series exploring the ways that some
of the world’s most beloved brands are winning by reimagining their
business as an experience. In this series, the wisdom of experts
comes together with the lived experience of superfans to tell a
story of how these brands create remarkable experiences and drive
business growth and category leadership. The first two episodes of
“Irreverent”’ are available now and provide a unique look at two
companies making experience part of their company DNA: Costco and
Fenty Beauty.
- By building an experience around membership and curating an
edited selection of high-volume products, Costco has created a
sense of belonging that other brands strive to achieve. This
episode explores why the key drivers of Costco’s growth aren’t what
they appear to be at first blush and has practical guidance for
building and maintaining customer loyalty.
- Fenty Beauty took a bold stand in the beauty category by
creating product lines for people of all skin tones, creating a
more empathetic and inclusive brand that urges everyone to pursue
their unique definition of beauty. By providing beauty products in
a color palette as beautifully diverse as the human race, Fenty
Beauty has taken a stand and built the kind of experience that’s
instructive to all brands today.
“These companies have a deep understanding of why experience
management matters and the role it plays in driving business
success,” said Kylan Lundeen, Chief Marketing Officer of Qualtrics.
“They know that listening to customer and employee feedback is
critical, but that it’s even more important to learn from that
listening, and take action to move your business and brand forward.
And, often, that means doing things in ways they’ve never been done
before.”
“Irreverent” is available to all XM+ subscribers. Upcoming
episodes will feature other brands like Taco Bell, Patagonia,
Impossible, and Traeger. Later this year, Qualtrics will premiere a
series of short films examining the future of work and the
importance of putting the employee experience first in order to
attract, hire, and retain talent.
To sign up for and view "Irreverent" and other Qualtrics XM
Originals on XM+ visit https://www.qualtrics.com/xmplus/
About Qualtrics
Qualtrics, the leader and creator of the experience management
category, is changing the way organizations manage and improve the
four core experiences of business—customer, employee, product and
brand. Over 16,750 organizations around the world use Qualtrics to
listen, understand and take action on experience data (X-data™)—the
beliefs, emotions and intentions that tell you why things are
happening, and what to do about it. The Qualtrics XM Platform™ is a
system of action that helps businesses attract customers who stay
longer and buy more, engage employees who build a positive culture,
develop breakthrough products people love and build a brand people
are passionate about. To learn more, please visit
qualtrics.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220706005151/en/
Stacey DiNuzzo press@qualtrics.com 425-590-7622
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