Zoomcar Introduces New Product Category with 50% Lower Pricing
01 February 2024 - 8:05AM
Zoomcar Holdings, Inc. (“Zoomcar” or the
“Company”) (Nasdaq: ZCAR), the leading marketplace for car
sharing in emerging markets, today announced a new product category
on its platform called the Thrift Store. This new product category
is a powerful move by the recently NASDAQ-listed company, offering
up to 50% lower pricing for same-day bookings and up to 30-45% off
for next day bookings, providing greater affordability and
accessibility for guests. Zoomcar is available across 45+ cities in
India, including delivery to guests at transit points like airports
and railway stations, with a comprehensive portfolio of cars across
categories - Hatchbacks, Sedans, MUVs, SUVs, EVs, and Luxury cars.
Compared to cab rentals, which typically have
surge pricing for immediate demand, this innovative pricing
offering is set to transform the landscape of self-drive car
sharing with a customer-first approach, allowing for a more
affordable and enjoyable customer experience. Local hosts on the
Zoomcar platform can opt into this feature to increase the usage of
their vehicles during the weekdays with an expectation of
increasing their overall earnings.
Designed to reinforce the relative value and
competitive pricing of self-drive, Thrift Store’s transparent and
predictable new affordable pricing structure aims to build trust
and foster long-term relationships with its valued customers.
Greg Moran, CEO and Co-Founder Zoomcar,
said, "We want to put the pedal to the metal with Thrift
Store, where guests can experience the freedom of spontaneous
self-drive travel. It is a game changer for our local hosts too,
allowing them to make their cars instantly available for bookings
while potentially maximizing their earnings and contributing to a
more sustainable and efficient car-sharing ecosystem. This is not a
one-time marketing campaign but an always-on product offering as
Zoomcar remains fully committed to making the self-drive experience
not just convenient, but also fully affordable to the everyday
consumer.”
Adarsh Menon, President at Zoomcar,
added, "Zoomcar’s Thrift Store is our solution for
offering one of the most convenient and cost-effective travel
options, especially given the freedom and privacy of self-drive. We
want our customers to feel confident while driving a car without
the fear of unexpected costs or even owning it. For the hosts, it
is our goal to try and provide them an increase in bookings and
sustained income.”
A recent report from Zoomcar also shared an
industry-leading NPS with an average trip rating of nearly 4.7. The
Thrift Store product launch is a testament to Zoomcar's commitment
to customer-centric innovation and its broader focus toward
building a stronger self-drive car sharing ecosystem.
About Zoomcar
Founded in 2013 and headquartered in Bengaluru,
India, Zoomcar is a leading marketplace for car sharing focused on
emerging markets. The Zoomcar community connects hosts with guests,
who choose from a selection of cars for use at affordable prices,
promoting sustainable, smart transportation solutions in growing
markets.
Media Contacts:
Gateway Group, Inc.
(U.S.)ZCAR@gateway-grp.com(949) 574-3860
ZoomcarSurabi
Shettysurabi.shetty@zoomcar.com
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