NVIDIA Drives Game Development for Cell Phones
23 March 2004 - 1:00AM
PR Newswire (US)
NVIDIA Drives Game Development for Cell Phones ATLANTA, (CTIA),
March 22 /PRNewswire/ -- - Company Launches Developer Program for
Handheld Applications NVIDIA Corporation (Nasdaq: NVDA), the
worldwide leader in visual processing solutions, today announced
its Developer Program for hardware accelerated 3D applications on
cell phones and other handheld devices, and the immediate
availability of the handheld software development kit (SDK). NVIDIA
will work closely with game developers and middleware providers to
drive the proliferation of 3D content onto the cell phone platform.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO )
"Cell phone users are becoming increasingly sophisticated in how
theyuse their phones. Carriers looking for innovative ways to offer
their customers new services are already integrating features such
as camera phones and video phones," said Mark Daly, vice president
of content development at NVIDIA. "The obvious next step in this
genesis is to bring the type of compelling 3D content that already
exists on other platforms to the handheld market." The NVIDIA(R)
handheld SDK is designed to allow established game developers
access to NVIDIA technology, familiarising themselves with the
architecture in order to take advantage of all the unique features
of NVIDIA media processors, and to be able to bid for and secure
development projects for NVIDIA-based cell phones. NVIDIA's
handheld SDK willinclude a library of code samples including but
not limited to basic rendering, multitexture and atmospheric
effects. It also includes a custom framework for handheld
development in Microsoft(R) Visual Studio(R).NET. Developers who
join NVIDIA's handheld developer program will also have access to a
variety of NVIDIA libraries including the Company's OpenGL ES
driver library, fixed point math library and the NVIDIA DXT texture
loading library. Participants will also receive the source code for
NVIDIA's current handheld demos and have access to NVIDIA technical
support. Developers interested in signing up for the hand held
developer program, should visit NVIDIA at Game Developers
Conference (GDC) in San Jose, CA in booth# 808. NVIDIAwill be
distributing the SDK at GDC and any developers not attending GDC
but interested in procuring a kit should visit
http://developer.nvidia.com/page/home. About NVIDIA NVIDIA
Corporation is a market leader in visual computing technology
dedicated to creating products that enhance the interactive
experience on consumer and professional computing platforms. Its
graphics and communications processors have broad market reach and
are incorporated into a wide variety of computingplatforms,
including consumer digital-media PCs, enterprise PCs, professional
workstations, digital content creation systems, notebook PCs,
military navigation systems and video game consoles. NVIDIA is
headquartered in Santa Clara, California and employs more than
1,800 people worldwide. For more information, visit the Company's
Web site at www.nvidia.com . Certain statements in this press
release, including any statements relating to the Company's
performance expectations for NVIDIA's family of products and
expectations of continued revenue growth, are forward-looking
statements that are subject to risks and uncertainties that could
cause results to be materially different than expectations. Such
risks and uncertainties include, but are not limited to,
manufacturing and other delays relating to new products,
difficulties in the fabrication process and dependence of the
Company on third-party manufacturers, general industry trends
including cyclical trends in the PC and semiconductor industries,
the impact of competitive products and pricing alternatives, market
acceptance of the Company's new products, and the Company's
dependence on third-party developers and publishers. Investors are
advised to read the Company's Annual Report on Form 10-K and
quarterly reports on Form 10-Q filed with the Securities and
Exchange Commission, particularly those sections entitled "Certain
Business Risks," for a fuller discussion of these and other risks
and uncertainties. NOTE: All company and/or product names may be
trade names, trademarks and/or registered trademarks of the
respective owners with which they are associated. Features,
pricing, availability, and specifications are subject to change
without notice. NOTE TO EDITORS: If you are interested in viewing
additional information on NVIDIA, please visit the NVIDIA Press
Room at http://www.nvidia.com/page/press_room.html Web site:
http://www.nvidia.com DATASOURCE: NVIDIA Corporation CONTACT: Diane
Vanasse of NVIDIA Corporation, +1-408-242-0027, or
dvanasse@nvidia.com; Photo: NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO; AP Archive:
http://photoarchive.ap.org; PRN Photo Desk, 888-776-6555 or
+1-212-782-2840
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