Advance Auto Parts Waves Green Flag on “Advance My Track Challenge”
24 March 2021 - 11:00PM
Business Wire
Racing fans are invited to vote for their
favorite participating NASCAR-sanctioned local track; track
receiving most votes wins $50K grand prize
Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket
parts retailer and entitlement sponsor of the NASCAR Advance Auto
Parts Weekly Series (NAAPWS), today announced the “Advance My Track
Challenge,” an innovative grassroots program that celebrates the
connection between NASCAR’s local short tracks, their communities
and passionate racing fans.
The “Advance My Track Challenge” showcases 22 tracks throughout
the United States and Canada. Beginning today through Tuesday,
April 27, fans have an opportunity to vote for their favorite track
on AdvanceMyTrack.com. Fans are invited to vote up to three times
daily, and upon voting, will be entered to win NAAPWS-branded
prizes.
The six tracks that receive the most votes after April 27 will
be part of a two-day final round of voting, scheduled to begin
Sunday, May 9. The track receiving the most votes in the final
round will receive a $50,000 grand prize for track facility
enhancements and community-based programs. The track finishing with
the second-most votes receives $15,000, with the third-place track
winning $10,000.
“When we announced our Weekly Series partnership last June, our
primary objective was to advance local communities where we live
and serve,” said Jason McDonell, Advance’s chief marketing officer.
“Through the ‘Advance My Track Challenge,’ we invite racing fans to
show their support for their favorite NASCAR short track while
bringing awareness to the great work each track is doing within
their respective communities. Race fans have a tremendous amount of
pride and passion around their local track, and we’re excited to
see this on full display.”
To support the program launch, “Advance My Track Challenge”
branding will be featured on Team Penske’s No. 12 Advance Auto
Parts Ford Mustang driven by last weekend’s NASCAR Cup Series race
winner Ryan Blaney at this Sunday’s dirt race at the Bristol Motor
Speedway in Bristol, Tennessee (3:30 p.m. ET, FOX).
“Advance is committed to growing local racing, and this is an
awesome opportunity for fans to support their hometown tracks,”
said Blaney, who began his career racing on short tracks across the
Southeast. “It just feels right to unveil this program the week of
the Bristol dirt race, an event that has its own unique grassroots
connection. I look forward to representing Advance and NASCAR’s
local tracks in our ‘Advance My Track Challenge’ Ford Mustang at
what is going to be a can’t-miss race.”
“We’re pleased to create an authentic connection between Ryan,
Team Penske and our Weekly Series partnership,” said McDonell.
“Ryan and Team Penske have been incredibly supportive of the
program, and we look forward to cheering on Ryan and the No. 12
team as they look to capture the checkered flag at Bristol just
like they did at Atlanta on Sunday.”
Earlier this year, Advance announced a unique partnership with
Team Penske. The automotive aftermarket retailer is using its
associate sponsorship of Blaney’s No. 12 Ford Mustang to showcase
NASCAR-sanctioned short tracks across the United States and Canada.
Each week, two different tracks are featured on Blaney’s car. For
every Blaney Cup Series victory, the winning track(s) featured on
his car will receive $1,200 from Advance. Through this program,
Florence Motor Speedway in Timmonsville, S.C., and
Greenville-Pickens Speedway in Easley, S.C., each won $1,200
following Blaney’s win last Sunday at Atlanta.
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket
parts provider that serves both professional installer and
do-it-yourself customers. As of January 2, 2021, Advance operated
4,806 stores and 170 Worldpac branches in the United States,
Canada, Puerto Rico and the U.S. Virgin Islands. The Company also
serves 1,277 independently owned Carquest branded stores across
these locations in addition to Mexico, Grand Cayman, the Bahamas,
Turks and Caicos and British Virgin Islands. Additional information
about Advance, including employment opportunities, customer
services, and online shopping for parts, accessories and other
offerings can be found at www.AdvanceAutoParts.com.
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Advance Auto Parts Contacts: Investor Relations:
Elisabeth Eisleben T: (919) 227-5466 E:
invrelations@advanceautoparts.com Media Relations: Darryl
Carr T: (984) 389-7207 E: darryl.carr@advance-auto.com
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