The Dallas Morning News Focuses on Growth With Briefing, a New Newspaper Targeted to Non-subscribers
10 June 2008 - 10:00PM
PR Newswire (US)
DALLAS, June 10 /PRNewswire/ -- To meet the evolving needs of both
consumers and advertisers, The Dallas Morning News announced today
that later this summer it will launch Briefing, a new
home-delivered, quick-read newspaper for time-starved families.
This new product reinforces The Dallas Morning News' commitment to
achieving growth by focusing on the needs of consumers for local
news and information, and to growing audience for its advertising
partners. Briefing will publish 200,000 copies Wednesday through
Saturday and will be distributed free to non-subscribers of The
Dallas Morning News in selected coverage areas. On Wednesdays and
Saturdays, Briefing will also include a package of coupons and
special marketing offerings. Briefing was developed based on
extensive research about the needs of local readers. "Briefing is
designed for consumers who are engaged and interested in the world
around them but who are not able to fit the traditional newspaper
into their busy lifestyles," said John McKeon, President and
General Manager for The Dallas Morning News. "They told us they
wanted the most important stories of the day in an easy-to-read
format and that's what Briefing delivers." In addition to consumer
research, The Dallas Morning News engaged its advertiser partners
to better understand their needs and the audiences they most wanted
to reach. "Advertisers confirmed to us that newspaper advertising
works, and adding more readership is the best way to improve their
return on investment," said Jim Moroney, Dallas Morning News
Publisher. "It's been very exciting to hear our advertising
partners' reaction to our strategy of growth through innovation."
Initial reaction from the advertising industry is extremely
positive. "Kroger has distributed its ads to News readers and in
their TMC program for 20 years. We look forward to adding Briefing
to our advertising and marketing program," said 'Kirk' R. W.
Douthit, Customer Marketing Manager, Kroger Southwest Division.
"Briefing is a superb example of The Dallas Morning News'
innovative approach to providing advertisers with quality offerings
that reach consumers in a meaningful way," said Stan Richards,
founder and principal of The Richards Group, the nation's largest
independent advertising agency. "We are pleased to see a newspaper
listening to needs of readers and providing a resource that meets
those needs," said Jason Erik Armstrong, Newspaper Buying Director
for Novus Print Media. "We also have recommendations for Briefing
in front of several other clients and are looking forward to the
launch." The Dallas Morning News also plans to expand distribution
of its Spanish-language newspaper, Al Dia, in response to the
continuing growth of the Hispanic population in North Texas and
advertisers' desire to reach Spanish-speaking consumers. Beginning
in late July, Al Dia will triple its current distribution when it
begins home-delivering its Wednesday and Saturday editions free in
selected coverage areas, adding approximately 80,000 households to
its existing 40,000. The Dallas Morning News has selected American
Circulation Innovations to be the exclusive distributor of Briefing
and the Al Dia expansion, taking advantage of ACI's
state-of-the-art technology, including GPS tracking of all copies
distributed. About The Dallas Morning News Established in 1885, The
Dallas Morning News (dallasnews.com) is Texas' leading newspaper
and serves a readership of more than 1.5 million. The newspaper has
received eight Pulitzer Prizes since 1986, as well as numerous
other industry awards recognizing the quality of its investigative
and feature journalism, design and photojournalism. In 2005, the
News received the Scripps Howard Foundation National Journalism
Award for its editorial series calling for mandatory record votes
in the Texas legislature, and its Web site, DallasNews.com, also
was honored for Web reporting. In 2003, the paper launched the
leading Spanish-language daily in North Texas, Al Dia, and the
nation's first editorial blog. The Dallas Morning News is the
flagship newspaper subsidiary of A. H. Belo Corp.
(NYSE:AHC)(ahbelo.com), a news and information company that owns
and operates four daily newspapers and 12 associated Web sites.
About A.H. Belo A. H. Belo Corporation (NYSE:AHC) headquartered in
Dallas, Texas, is a distinguished news and information company that
owns and operates four daily newspapers and 12 associated Web
sites. A. H. Belo publishes The Dallas Morning News, Texas' leading
newspaper and winner of eight Pulitzer Prizes since 1986; The
Providence Journal, the oldest continuously-published daily
newspaper in the U.S. and winner of four Pulitzer Prizes; The
Press-Enterprise (Riverside, CA), serving southern California's
Inland Empire region and winner of one Pulitzer Prize; and the
Denton Record-Chronicle. The Company publishes various specialty
publications targeting niche audiences, young adults and the
fast-growing Hispanic market. A. H. Belo also owns direct mail and
commercial printing businesses. Additional information is available
at http://www.ahbelo.com/ or by contacting Maribel Correa,
director/Investor Relations, at 214-977-2702. Contact: Jasmine
Bouyer 214-891-5817 DATASOURCE: The Dallas Morning News CONTACT:
Jasmine Bouyer, +1-214-891-5817, , for The Dallas Morning News Web
site: http://www.dallasnews.com/
Copyright
A H Belo (NYSE:AHC)
Historical Stock Chart
From Sep 2024 to Oct 2024
A H Belo (NYSE:AHC)
Historical Stock Chart
From Oct 2023 to Oct 2024