AMC Theatres’® Sensory Friendly Films Program Growing with Its Guests
24 November 2015 - 5:07AM
Business Wire
AMC adding additional days and incorporating
more mature titles through its relaxed movie-watching environment
program
Every month for the last eight years, thousands of families and
individuals with special needs have come to AMC Theatres
(NYSE: AMC) to experience the magic of a movie on the big
screen through AMC’s Sensory Friendly Films program. Until
recently, the titles offered were primarily geared toward children.
But now, guests of all ages can join in the fun as AMC has expanded
its Sensory Friendly Films title selection to accommodate a more
mature movie-going audience and offer even more opportunities to
catch a flick every month.
AMC continues to partner with The Autism Society to present
Sensory Friendly Films, where the lights are turned up, the sound
down, and the theatre not only allows, but encourages guests to get
up, dance, walk, shout or sing. The response has been phenomenal,
with hundreds of thousands of guests attending Sensory Friendly
Films screenings. As the program enters its ninth year, guests who
have grown up going to Sensory Friendly Films are now looking for a
little more action and intrigue.
In addition to its traditional slate of family-friendly Sensory
Friendly Films titles, such as THE GOOD DINOSAUR and NORM OF THE
NORTH, AMC is adding more adult-oriented showtimes to its slate.
This means that guests can now enjoy films such as THE HUNGER
GAMES: MOCKINGJAY – PART 2, STAR WARS: THE FORCE AWAKENS and RIDE
ALONG 2 in a comfortable and welcoming environment.
“Guests who’ve grown up attending Sensory Friendly Films since
the program’s inception are now in their teens and 20s, with much
broader taste in movies,” said Elizabeth Frank, executive vice
president, Chief Content & Programming Officer, AMC. “We’re
thrilled to expand the program to ensure our older guests who feel
most comfortable in a relaxed, welcoming environment are excited
about enjoying a night out at the movie theatre.”
To accommodate the additional titles, AMC is adding another day
to its Sensory Friendly Films schedule. Guests interested in movies
that appeal primarily to a younger demographic will continue to
find those titles on the second and fourth Saturday of every month,
beginning at 10 a.m., while movies that appealing to an older
audience will play on the second and fourth Tuesday of every month,
beginning at 7 p.m.
AMC’s Sensory Friendly Films Upcoming Schedule
THE HUNGER GAMES: MOCKINGJAY – PART 2Tuesday, Nov. 24, 7
p.m.Tuesday, Dec. 8, 7 p.m.
THE GOOD DINOSAURSaturday, Nov. 28, 10 a.m.Saturday, Dec. 12, 10
a.m.
STAR WARS: THE FORCE AWAKENSTuesday, Dec. 22, 7 p.m.Saturday,
Dec. 26, 10 a.m.Saturday, Jan. 9, 10 a.m.Tuesday, Jan. 12, 7
p.m.
NORM OF THE NORTHSaturday, Jan. 23, 10 a.m.
RIDE ALONG 2Tuesday, Jan. 26, 7 p.m.
###
About AMC Theatres
AMC Theatres (AMC) is the guest experience leader with 348
locations and 4,937 screens in the United States. AMC has propelled
theatrical industry innovation and continues today by delivering
more comfort and convenience, enhanced food & beverage, greater
engagement and loyalty, premium sight & sound, and targeted
programming. AMC operates the most productive theatres in the
country’s top markets, including No. 1 market share in the top
three markets (NY, LA, Chicago). www.amctheatres.com
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AMC TheatresRyan Noonan,
913-213-2183rnoonan@amctheatres.com
AMC Entertainment (NYSE:AMC)
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