AMC Theatres® Supports Will Rogers’ Brave Beginnings Program on World Prematurity Day, November 17
16 November 2019 - 7:19AM
Business Wire
From Nov. 17 through Nov. 30, for every AMC
Kids Pack purchased, AMC Cares will donate $1 to Will Rogers’ Brave
Beginnings, up to $200,000
Brave Beginnings works to ensure ventilators
and neonatal equipment are always available to newborns in critical
need
AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in
the United States and the world, today announced its support,
through its AMC Cares Charitable Fund, of Brave Beginnings, a
program from the Will Rogers Motion Picture Pioneers Foundation.
The AMC Cares Charitable Fund will make a $1 donation to Brave
Beginnings for every AMC Kids Pack purchased in an AMC theatre
between Nov. 17, which is World Prematurity Day, through Nov. 30,
up to $200,000.
Since 2006, Brave Beginnings has contributed millions of dollars
to facilities throughout the U.S. to help ensure ventilators and
other vital neonatal equipment are always available to newborns in
critical need. Each year in the United States, one in 10 babies is
born prematurely, and the correct equipment can make the difference
between life and death. Since its founding, Brave Beginnings has
issued more than $8 million in grants, supporting 175 hospitals and
more than 175,000 babies.
“Family movie-going is core to AMC Theatres, especially during
the holidays, and Brave Beginnings is a cause that’s near and dear
to us at AMC, as well as so many of our guests,” said Ryan Wood,
Head Film Buyer, AMC Theatres. “We are proud to support the Will
Rogers Motion Picture Pioneers Foundation through this donation and
applaud them for their tireless work to help those in need.”
“There’s an overwhelming need for neonatal equipment at medical
facilities around the country, and the funding we receive from AMC
Theatres and its loyal movie-going families will enable the Brave
Beginnings program to equip more Neonatal Intensive Care Units,
which are caring for fragile lives, born too soon,” said Todd
Vrandenberg, Executive Director, Will Rogers.
“We are delighted to have AMC Cares on board to further our
mission so that every NICU has the proper equipment.” said Jim Orr,
president, domestic distribution, Universal Pictures, and 2019
WRMPPF board chair. “After visiting hospitals around the country,
it’s obvious the medical providers are doing amazing work, but we
need to make sure they have every tool at their disposal. With the
help of AMC Cares, together, we will give infants a fighting chance
to not only survive but also have a healthy start in life.”
The AMC Cares Charitable Fund is the platform for all AMC
charitable activity and supports AMC’s commitment to the
communities it serves through monetary donations. The Will Rogers
Motion Pictures Pioneers Foundation is a 501c3 not-for-profit
organization dedicated to perpetuating the memory of one the
greatest humanitarians to ever live, Will Rogers. Brave Beginnings
is one of three unique programs they operate.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 1,000 theatres and 11,000 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. AMC operates among the most productive
theatres in the United States' top markets, having the #1 or #2
market share positions in 21 of the 25 largest metropolitan areas
of the United States. AMC is also #1 or #2 in market share in 12 of
the 15 countries it serves in North America, Europe and the Middle
East. For more information, visit www.amctheatres.com.
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MEDIA CONTACT Ryan Noonan, (913) 213-2183
rnoonan@amctheatres.com
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