Axalta Coating Systems Powder Coatings on Display at the 10th International Biennale Design Event in France
22 March 2017 - 4:13AM
Business Wire
Axalta Coating Systems (NYSE: AXTA), a leading global supplier
of liquid and powder coatings, is exhibiting a selection of its
Alesta® powder coatings colors and textures at the celebrated
Saint-Etienne International Design Biennale, taking place in the
Cité du Design in St. Etienne, France, March 9 to April 9, 2017.
Cité du Design is a renowned public venue dedicated to design and
innovation, in which the prominent school of higher education
Saint-Etienne Higher School of Art and Design is located. It also
serves as the home of the Matériauthèque, a material resource
center. The school is a hub for design research and innovative
thinking related to industry, the public sector, design and
education.
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Axalta's Alesta® powder coatings on
display at the 10th International Biennale Design Event in France.
(Photo: Axalta)
With more than 150 years in the coatings industry, Axalta is
delighted to share its legacy of color technology and innovation
during the Biennale with a wide array of architects and designers
who rely on Alesta coatings to provide vibrant colors and effects
to their materials. To highlight some of these applications during
the event, Axalta is displaying figurines and color cards coated
with Alesta products at the Matériauthèque as part of the school’s
commitment to serve as a resource to designers, manufacturers,
researchers and students.
Pascal Nicard, Regional Sales Director for Axalta’s powder
coatings in France, the Middle East and Africa, says, “Axalta has
developed a close relationship with the Cité du Design, which is
situated near our Montbrison facility, one of our largest Alesta
powder production sites. For this year’s Biennale, to illustrate
how our products look, we have created some colorful, miniature 3-D
Axalta logos that have been sprayed with Alesta powder coatings.
It’s exciting to be part of this event, which draws designers,
entrepreneurs, students and members of the public from around the
globe.”
The Biennale is in its 10th year and this bi-annual event has
become one of the most eclectic design events in France. The event
aims to highlight the importance of design in every aspect of daily
life, to raise its public awareness, and to make design accessible
to all; it’s also a way to explore the evolution and the future of
design. This is done through multiple exhibitions, conferences,
symposiums, and debates that look at contemporary design trends and
design issues.
For more information on Axalta’s Alesta powder coatings visit
powder.axaltacs.com. And for more information on the event, visit
www.biennale-design.com/saint-etienne/2017/en/home/.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings
and providing customers with innovative, colorful, beautiful and
sustainable solutions. From light OEM vehicles, commercial vehicles
and refinish applications to electric motors, buildings and
pipelines, our coatings are designed to prevent corrosion, increase
productivity and enable the materials we coat to last longer. With
more than 150 years of experience in the coatings industry, the
approximately 12,800 people of Axalta continue to find ways to
serve our more than 100,000 customers in 130 countries better every
day with the finest coatings, application systems and technology.
For more information visit axalta.com and follow us @Axalta on
Twitter and on LinkedIn.
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DA Public Relations LtdChantal Bachelier-MooreD +44 207 692
4964chantal@dapr.com
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