PARSIPPANY, N.J., Aug. 26, 2020 /PRNewswire/ -- B&G Foods
announced today the launch of Cinnamon Toast
CrunchTM CinnadustTM Seasoning
Blend, the first official seasoning blend to capture the essence of
the beloved cinnamon flavored cereal. Cinnamon Toast
CrunchTM CinnadustTM Seasoning Blend will be
available September 1st at
Sam's Club stores nationwide. Distribution will expand to include
grocery stores and online retailers in early 2021.
"Families are increasingly experimenting with spices and
seasonings in the kitchen, and Cinnamon Toast
CrunchTM CinnadustTM Seasoning Blend
is our latest category innovation," said Jordan Greenberg, Executive Vice President &
Chief Commercial Officer, B&G Foods. "CinnadustTM
Seasoning Blend gives families the opportunity to add the iconic
breakfast cereal flavor—and a little bit of nostalgia—to any food
or beverage."
Cinnamon Toast CrunchTM CinnadustTM
Seasoning Blend is more complex than traditional cinnamon-sugar
mixes. The seasoning consists of the cereal's famous cinnamon-sugar
blend, paired with sweet notes of caramel, vanilla and graham
flavors that combine to capture the unmistakable taste of a bowl of
Cinnamon Toast CrunchTM Cereal. CinnadustTM
Seasoning Blend is great for adding sweet, delicious flavor to
baked goods, toast, coffee, desserts, ice cream, savory foods and
more.
"Cinnamon Toast CrunchTM CinnadustTM
Seasoning Blend marks the first time consumers are able to bring
the familiar flavor of Cinnamon Toast CrunchTM Cereal to
favorite foods and beverages throughout all of their meals," said
Liz Mahler, Sr. Brand Manager for the Cinnamon Toast
CrunchTM brand. "Fans can now make anything and
everything taste like Cinnamon Toast CrunchTM Cereal. We
can't wait to see how creative families will get with
CinnadustTM Seasoning Blend!"
For more information on the release of Cinnamon Toast
CrunchTM CinnadustTM Seasoning Blend,
including great recipe ideas, please visit: ctcseasoning.com.
About B&G Foods
Based in Parsippany, New Jersey, B&G Foods, Inc.
(NYSE: BGS) and its subsidiaries manufacture, sell and distribute
high-quality, branded shelf-stable and frozen foods across
the United States, Canada and Puerto
Rico. With B&G Foods' diverse portfolio of more than 50
brands you know and love, including Back to Nature,
B&G, B&M, Cream of Wheat, Dash, Green Giant,
Las Palmas, Le Sueur, Mama Mary's,
Maple Grove Farms, New York Style, Ortega,
Polaner, Spice Islands and Victoria, there's a little something for
everyone. For more information about B&G Foods and its brands,
please visit www.bgfoods.com.
About General Mills
General Mills is a leading global
food company whose purpose is to make food the world loves. Its
brands include Cheerios, Annie's, Yoplait, Nature Valley,
Häagen-Dazs, Betty Crocker,
Pillsbury, Old El Paso, Wanchai
Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills
generated fiscal 2020 net sales of U.S. $17.6 billion. In addition, General Mills' share
of non-consolidated joint venture net sales totaled U.S.
$1.0 billion.
Media Contact:
Gillian
McNamara
Gillian Small PR
gillian@gilliansmallpr.com
201.526.4977
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SOURCE Cinnamon Toast Crunch Cinnadust Seasoning Blend