FALSE000184057200018405722024-12-022024-12-02

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
___________________________________
FORM 8-K
___________________________________
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934

Date of Report (date of earliest event reported): (December 2, 2024)
___________________________________
BOWLERO CORP.
(Exact name of registrant as specified in its charter)
___________________________________

Delaware
001-40142
98-1632024
(State or other jurisdiction of
incorporation or organization)
(Commission File Number)
(I.R.S. Employer Identification Number)
7313 Bell Creek Road
Mechanicsville, Virginia 23111
(Address of principal executive offices and zip code)
(804) 417-2000
(Registrant's telephone number, including area code)
___________________________________
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol
Name of each exchange on which registered
Class A common stock, par value $0.0001BOWLThe New York Stock Exchange
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 12b-2 of the Exchange Act.
Emerging growth company    ☒
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐




Item 7.01     Regulation FD Disclosure.
On December 2, 2024, Bowlero Corp. (the “Company”) issued a press release announcing that it will be rebranding to Lucky Strike Entertainment, effective December 12, 2024. A copy of this press release is furnished as Exhibit 99.1 hereto and is hereby incorporated by reference into this Item 7.01.

The information referenced under Item 7.01 of this Current Report on Form 8-K is being “furnished” under “Item 7.01. Regulation FD Disclosure” and, as such, shall not be deemed to be “filed” for the purposes of Section 18 of the Exchange Act or otherwise subject to the liabilities of that section, nor shall the information be deemed incorporated by reference in any filings under the Securities Act or the Exchange Act.


Item 9.01    Financial Statement and Exhibits.
(d) Exhibits.
Exhibit No.
Description
99.1
104
Cover Page Interactive Data File (embedded within the Inline XBRL document)


SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

BOWLERO CORP.
Date: December 2, 2024
By:
/s/ Robert M. Lavan
Name:
Robert M. Lavan
Title:
Chief Financial Officer

Exhibit 99.1
Bowlero Rebrands as Lucky Strike Entertainment
The Rebrand Ushers in a New Era of Entertainment
Richmond, VA -- Bowlero Corporation (NYSE: BOWL), one of the world’s leading operators of location-based entertainment, announced today it will be rebranding to Lucky Strike Entertainment, effective December 12, 2024. This change reflects the company’s evolution and commitment to offering a broader range of entertainment experiences, expanding beyond traditional bowling and positioning Lucky Strike Entertainment as a premier entertainment destination. As a part of this rebrand, Bowlero Corporation will also change its legal name to Lucky Strike Entertainment Corporation and its stock ticker symbol from NYSE: BOWL to NYSE: LUCK, further emphasizing the brand's evolution.

"The rebrand to Lucky Strike Entertainment represents more than a name change; it's a commitment to creating dynamic, all-encompassing entertainment experiences for a wide range of guests," said Thomas Shannon, Founder, Chairman, and CEO of Bowlero Corp. "As Bowlero Corp. continues to expand into new entertainment verticals, we recognize the need for a brand that reflects the full scope of our offerings. This positions the company to embrace a more diverse range of experiences and firmly establishes our future, furthering our leadership in the entertainment landscape.”

Following a comprehensive rebranding initiative led by Kingsland, a New York based branding agency, the company has crafted a new and elevated brand identity that is both approachable and timeless, yet undeniably upscale. Guests can look forward to vibrant settings and enhanced food and beverage offerings, all within an immersive environment.

Key milestones in the rebrand include the transformation of over 75 Bowlero centers into Lucky Strike locations within the next two years, beginning with locations in high-profile markets such as Bowlero Chelsea Piers in Manhattan and Bowlero Tysons Corner in the DC area. This rollout will be highlighted by the debut of flagship locations, including Lucky Strike Beverly Hills in December 2024. The Beverly Hills venue will showcase upscale interiors, and premium entertainment offerings, along with exclusive food and drink menus designed to cater to families, casual visitors, and nightlife enthusiasts.

Moving beyond bowling, this rebranding positions Lucky Strike Entertainment as a versatile entertainment platform, further emphasized by recent acquisitions of water parks and family entertainment center (FEC) locations, including Raging Waves, Big Kahunas, and Boomers Parks. These additions broaden Lucky Strike Entertainment’s portfolio, allowing the brand to offer a variety of experiences across various venues.

In 1997, Thomas Shannon purchased the original Bowlmor Lanes and revolutionized the industry. His vision for upscale bowling and events turned Bowlmor into a Manhattan nightlife hotspot and catapulted it onto the national stage, resulting in new locations nationwide. Today, the company has evolved into a global media and entertainment leader and the largest owner and operator of bowling centers worldwide. With a team of over 12,000 people, more than 13,000 bowling lanes, and new entertainment properties that extend into the sports and media space with their PBA (Professional Bowlers Association) property, the company reaches over 40 million guests annually. Now, as Lucky Strike Entertainment, the company embarks on a new era of growth, reemphasizing the commitment to delivering memorable, high-quality experiences that bring people together. This rebrand signals an exciting transformation, strengthening its role as a premier destination for entertainment beyond bowling.



In closing, Thomas Shannon stated, "From the beginning, our goal was to create spaces where people could celebrate life and have unforgettable experiences. Lucky Strike Entertainment is the culmination of that vision, evolving from a single venue in Manhattan to a leading entertainment brand with a truly expansive offering."

About Lucky Strike Entertainment
Lucky Strike Entertainment is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit LuckyStrikeEnt.com.

For Media:
IR@LSEnt.com

v3.24.3
Cover
Dec. 02, 2024
Cover [Abstract]  
Document Type 8-K
Document Period End Date Dec. 02, 2024
Entity Registrant Name BOWLERO CORP.
Entity Incorporation, State or Country Code DE
Entity File Number 001-40142
Entity Tax Identification Number 98-1632024
Entity Address, Postal Zip Code 23111
Entity Address, State or Province VA
Entity Address, City or Town Mechanicsville
Entity Address, Address Line One 7313 Bell Creek Road
City Area Code 804
Local Phone Number 417-2000
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Class A common stock, par value $0.0001
Trading Symbol BOWL
Security Exchange Name NYSE
Entity Emerging Growth Company true
Entity Ex Transition Period false
Amendment Flag false
Entity Central Index Key 0001840572
Bowlero (NYSE:BOWL)
Historical Stock Chart
From Nov 2024 to Dec 2024 Click Here for more Bowlero Charts.
Bowlero (NYSE:BOWL)
Historical Stock Chart
From Dec 2023 to Dec 2024 Click Here for more Bowlero Charts.