CHICAGO, March 25, 2019 /PRNewswire/ -- Birds Eye®,
of Conagra Brands, Inc. (NYSE: CAG) and the largest frozen
vegetable brand in the U.S.¹, is launching
OvenRoasters™ Sheet Pan Vegetables, making roasting vegetables
easier than they've ever been before. The brand is also expanding
their Veggie Made™ line to include Mac & Cheese and new
varieties of popular sides such as Riced Cauliflower & Broccoli
and Tots & Fries. These new items deliver on the Birds Eye
continued promise of making it easier and more enjoyable for
families to eat vegetables.
Birds Eye OvenRoasters Sheet Pan Vegetables are perfectly
pre-seasoned with sea salt, black pepper and herbs to allow for
deliciously crispy texture right on a single sheet pan. Varieties
include Broccoli and Cauliflower, Brussels Sprouts & Carrots,
Red Potatoes & Onions, and Sweet Potatoes, Carrots & Red
Potatoes.
The Birds Eye Veggie Made portfolio offers dishes families know
and love with a serving of vegetables. The new Mac & Cheese
combines the flavor of classic comfort food with the nutritional
benefits of pasta made from 100 percent vegetables. Each serving of
Veggie Made Mac & Cheese, which comes in both Cheddar Cheese
and White Cheddar, includes 1 full serving of vegetables and 10
grams of protein per serving.
"We know how important vegetables are when it comes to healthy
eating habits, which is why we're committed to making eating them
more convenient for families," says Adam
Webb, Brand Manager at Birds Eye. "With the addition of
innovations like OvenRoasters and Veggie Made Mac & Cheese,
we've introduced flavorful, nutritional options that can be enjoyed
without sacrificing taste or time that could be spent tackling
other daily tasks."
In addition to Mac & Cheese, Birds Eye continues to grow the
Veggie Made line, adding new varieties of popular Riced Cauliflower
and Broccoli, including Chicken Flavored Riced Cauliflower, Riced
Broccoli & Cheese, and Family Size Riced Cauliflower. Veggie
Made Tots & Fries are now available in Broccoli & Cheese
Flavored Fries, Cauliflower & Ranch Fries, Broccoli Fries and
Cauliflower Fries. Each has a similar taste and texture to regular
tots and fries, but with a full serving of vegetables in each
serving.
The entire Birds Eye lineup contain no artificial preservatives,
colors or flavors. Birds Eye vegetables are flash frozen within
hours of harvest, locking in their nutrients. The cold temperature
preserves the quality, just as they were when they were first
picked, without the need for preservatives.
Birds Eye OvenRoasters, Veggie Made Mac & Cheese and Veggie
Made Riced Cauliflower and Broccoli are available in the frozen
vegetable aisle at retailers nationwide for suggested retail prices
from $2.99 to $3.99.
Visit www.birdseye.com to learn more about Birds Eye
OvenRoasters, Veggie Made Mac & Cheese, and Riced Cauliflower,
as well as the full line of frozen vegetables. To stay up on the
latest news from Birds Eye, follow along
on Facebook, Twitter and Instagram.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food
companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Birds Eye®, Marie Callender's®,
Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as
well as emerging brands, including Angie's® BOOMCHICKAPOP®,
Duke's®, Earth Balance®, Gardein®, and Frontera®, offer
choices for every occasion. For more information, visit
www.conagrabrands.com.
¹ IRi, L52 weeks ending 3/10/19 – Birds Eye is a 32.3 share of Frozen
Vegetables
For more information, please contact:
Katy Cirrone
Cone Communications
(617) 939-8395
kcirrone@conecomm.com
Caitlin Davy
Conagra Brands
(312) 549 -5518
Caitlin.Davy@conagra.com
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SOURCE Conagra Brands, Inc.