Century Direct Adopts Cutting-Edge Print Technologies while Expanding its Reach
01 June 2016 - 11:46PM
Canon Solutions America, Inc., a wholly owned subsidiary of Canon
U.S.A., Inc., today announced that Century Direct, LLC., a
distinguished direct mail and marketing services provider in
Islandia, NY, installed the industry-leading Canon imagePRESS
C10000VP color digital press to resounding success. The
installation marks a turning point in Century Direct's growth as it
looks to upgrade its already prolific suite of direct marketing
services with game-changing production print technology offerings
provided by the Canon imagePRESS C10000VP. Founded nearly 85 years
ago, Century Direct has a longstanding commitment to serving the
direct mail marketing business throughout the northeast region.
With unwavering attention to customer service, Century Direct has
built a reputation that extends to companies both large and small.
Today, the direct marketing services provider puts special emphasis
on data management, data processing, and personalized printing,
while maintaining a consultative approach that ensures its clients
the highest quality and most cost effective handling of all
projects. The all-encompassing, one stop shop also helps customers
design and execute campaigns in a coordinated, professional
fashion, and its state-of-the-art equipment delivers textual and
graphical messages through a range of channels, both digital and
traditional. Equally important to Century Direct's customer first
approach is its keen awareness of technological advances and trends
throughout the industry. Priding itself on staying ahead of the
curve, it not only looks for what is current, but for what will
redefine the industry. Working together with Canon Solutions
America has given Century Direct the opportunity to experience its
emerging technology and other cutting-edge print equipment that has
shaped the future of the industry. Perhaps more than ever before,
though, Century Direct is now equipped with a digital press that
has truly created a shift in the print industry. The Canon
imagePRESS C10000VP now gives Century Direct a product that's been
engineered to deliver production printing excellence. "There's no
question that our new imagePRESS gives us unprecedented flexibility
and quality and allows Century Direct to differentiate ourselves
from the competition," said Michael Kellogg, CEO of Century Direct.
"Since installation, our volume has grown rapidly as we can now
produce a much larger amount of small jobs for our valued
customers." Combining proven imagePRESS features and new print
technologies, the Canon imagePRESS C10000VP was designed to help
commercial printers, in-plants, production hubs, direct mail and
transaction print service providers to produce a broader range of
applications in shorter turnaround times. With advanced print
capabilities, vivid and reliable output quality, and more accurate
calibration using new inline spectrophotometric sensors, the
digital press features enhanced levels of color management and
workflow integration while allowing users to increase productivity.
Additionally, the entire press was built to integrate multiple
technologies that are designed to deliver reliable performance.
This versatility differentiates the imagePRESS C10000VP series in
the market and makes it a high-productivity performer for
production print providers. "The ability to work with even more
applications puts us in a great spot to continue doing what we do,
but with heightened levels of productivity," added Kellogg. "With
our highly personalized direct mail offerings, we needed a device
that could offer high performance on long runs, mixed-media, and
smaller jobs to meet the demands of our customers. The imagePRESS
has proven to be exactly what we needed to fill that role." As a
member of Canon Solutions America's Production Solutions Customer
Council, Kellogg and his company have played a similarly important
role in the development of Canon Solutions America's approach to
its print solutions. Kellogg noted that his company's relationship
with Canon Solutions America has allowed Century Direct to
understand the longer view of where his company should be going as
it pertains to technology. "Canon Solutions America, as it has done
for us in the past, offered the solution that worked best for us,
and has continued to look out for our best interests," said
Kellogg. "I'm looking forward to seeing where the technology can
lead us to next." "As we've grown, so too has Century Direct," said
Tracie Sokol, vice president, Marketing, Enterprise Services and
Solutions, Canon Solutions America. "That simultaneous growth is a
testament to a true working relationship that is built on trust and
transparency. We value what customers like Century Direct have to
say and will continue to look for ways to meet their evolving
business needs." To learn more about Century Direct's offerings and
how the organizations sets itself apart, be sure to visit their
newly redesigned website at http://www.centurydirect.net/.
About Century Direct, LLC.
Century Direct started as a letter company in 1932, providing
personalized letter services to marketing executives in Manhattan
and the New York Metro area. Letterpresses were used to print the
bodies of letters and a staff of typists completed the letters by
filling in the name, address and salutation of the recipients;
hence "Century Full Fill-in Letter Services." Envelopes were
addressed by typing the information directly on the piece. Today,
technology enables Century Direct to understand its audience
better, to find prospects that match its customer profiles, to
deliver textual and graphical messages that mean something to its
customers' targeted prospects. Century Direct delivers those
messages through a range of channels, both digital and traditional.
The way Century Direct puts all of this together is truly what sets
it apart. About Canon Solutions America, Inc.
Canon Solutions America provides industry leading enterprise,
production, and large format printing solutions, supported by
exceptional professional service offerings. With the technology
offerings of the Canon and Océ brands, Canon Solutions America
helps companies of all sizes improve sustainability, increase
efficiency, and control costs through high volume, continuous feed,
digital and traditional printing, and document management
solutions. A wholly owned subsidiary of Canon U.S.A., Inc., Canon
Solutions America is headquartered in Melville, N.Y. and has sales
and service locations across the U.S. For more information on Canon
Solutions America, please visit csa.canon.com. Canon is a
registered trademark of Canon Inc. in the United States and
elsewhere. Océ is a registered trademark of Océ-Technologies B.V.
in the United States and elsewhere. All other referenced product
names and marks are trademarks of their respective owners and are
hereby acknowledged. © 2016 Canon Solutions America, Inc. All
rights reserved.
CONTACT: For sales info/customer support:
1-844-443-INFO (4636)
Editorial Contact:
Stephanie Caro
631-330-4432
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